Take a beat: How to put growth on Autopilot
Autopilot helps you easily grow your Patreon community and retain existing members by sending automated offers to members at key moments. It's enabled by default for all creators, but you can adjust settings for each feature or turn it off at any time.
Here, we break down all the features included in Autopilot and how they help turn free members into paid, encourage upgrades, and keep existing members from cancelling.
Grow your community: tools to turn fans into paid or higher-tier members
Free member upgrade offer: Encourage free members to become paid members by offering them a one-time discount on their first month of membership.
Paid member upgrade emails: Share locked posts from higher tiers with paid members in lower tiers to motivate upgrades.
Teaser campaign: Share a selection of your paid posts with free members to showcase what they鈥檙e missing out on.
Abandoned cart emails: Remind fans who have added your membership to their cart to check out.
Retain existing members: help to keep members in your community
Annual membership: You can offer members yearly membership access and give a discount to encourage them to sign up. If you're not yet eligible for annual memberships, you can pre-enroll so it's automatically enabled when you meet the criteria.
Cancellation offer: Selected members who are cancelling their paid membership can receive a discount to stay around.
Benefit expiration emails: Send a reminder 24 hours before a membership is about to expire, and encourage fans to renew it.
馃幍 Original music: "Breezeway" by Blurred Lofi
Comments (6)
Thanks
I do not have access to all of the Autopilot features you mentioned above.
thank you
The "teaser campaign" and the "benefit expiration" messages are awesome! Autopilot is such a cool idea :3
Something that would make the acquisition of free members easier, and so help get more people into this funnel, would be if we could list benefits of becoming a free member the way we can with paid. This will help answer the "Why should I sign up at all?" question.
I like this idea, makes a lot of sense. I just shared a livestream publicly via Patreon. So people need to become at least free members to access it. Then, in future, I can put the replays behind a paywall here. Also speaking to the algorithm on social media, and how much more directly Patreon is.