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May 20, 2022

Playaway - The one-book audiobook players smartphones couldn't kill

I just managed to get this video in the bag before the weekend. It took longer than I anticipated because I ended up reshooting my first day’s work after I discovered that what I had assumed was retrotech, was in fact still a current product - seemingly in the face of all logic.

This revelation ended up making this into a far better and (for me) a more interesting video. Hope you like it. Have a great weekend.

https://youtu.be/qF42AJw1nhs

UPDATE: A re-edit was necessary to minimise verbose storytelling (ironically) whilst also elaborating on the current Playaway pricing model.

This new shorter more businesslike version is now the one embedded and linked to above. The original edit with added waffling can still be found here https://youtu.be/Brtfu1Dsc40 - but this version will remain just for Patrons.


Comments (52)

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Michael Archambault · May 27, 2022

Fun look at this format. It used to be offered at my local library here in NY and I remember taking one out just to play around with it. I always wondered about the pricing for producing something like this.

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Anton · May 26, 2022

Someone locally has a bunch of these cheap and I found the AMRWB coding stuff I did in 2005 so I bought a few just now. I likely still have the originals packed-up in NZ. Thanks for reminding me these existed (exist) a rainy-day rip and reload to come.

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Grace Robbins · May 23, 2022

Quick compliment - I saw your video thumbnail on my subs today, and I really love the cheerful background color gradient; it really pops.

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Brad Jones · May 22, 2022

Had a friend round for the weekend just as the first version went live, so only got round to watching this now! York library still has dozens of these. And that's where the big outer case comes in, of course. I've only ever borrowed one, mainly just to see what the fuss was about. It was June Whitfield's autobiography if I recall. From my experience, the buttons were very temperamental, but I have a feeling I was able to rip the content to the laptop. Though don't quote me on that, it was a while ago! I've never listened to an audiobook on a smartphone, personally. I'll literally borrow the CDs and rip them to the Sony MP3 Walkman.

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Alex Koroleski · May 22, 2022

I love that I got a YouTube ad for Audible immediately after this video

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Daniel Aufmann · May 22, 2022

My local library has a ton of these. I can't remember if I ever checked any of them out (not a big audiobook listener myself) but I do remember from when I worked at the library that they were very frequently stolen. Much easier to just stick in a pocket than a CD. Still, always thought it was a cool idea since they're more convenient and harder to damage than a CD or cassette, though as you mention the environmental concern seems much greater here since they're effectively throwaway products.

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Andy Ihnatko · May 22, 2022

I recently extended my Cheapskate Media Acquisition Protocol (*) to include books. It's reminded me how much I enjoy the existence of movies/records/books as physical objects. A hardcover book doesn't disappear into my Kindle library. The Agatha Christie mystery I picked up for like $4 is there on the table as I write this, reminding me that I enjoyed the first few chapters and a good afternoon of pleasant reading awaits me whenever I choose to pick it up again. And my "greatest hits" books live on shelves here and there throughout my house, quietly standing ready within my field of view, whereas the Kindle books I've enjoyed are invisible in the cloud until I complete like three iterations of exploration. So yeah, it pleased me to learn about this audiobook format. I can imagine myself packing for another business trip and discovering one of these tucked in a side pocket of my overhead rollaway bag, just as I used to find books and magazines that I'd totally forgotten about since the last time I used that bag. Side-benefit: the times I finished a book during the six hour flight to San Francisco, and gifted the book (plus a recommendation) to a friend I visited there. (*) "Before renting or buying a movie/album/book digitally, check eBay to see if I can get it cheaper, on physical media, secondhand." Plenty of books that are an "um...I dunno" as an $18 Kindle are a "hell, yeah" as a used $4 paperback.

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Joe John · May 21, 2022

I Found a video version of the playaway

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Mark Grigoleit · May 21, 2022

Neat, I would never have thought that such a simple device would be so useful. Ideal for libraries, though. Not everyone knows how to rip a cd, convert it to ogg, write a bash script to play it then install the crontab entry. Yeah, let me just push this button instead. Could have used a cardboard package instead of plastic.

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Techmoan · May 21, 2022

They probably do use cardboard now - my most recent one was from 2011.

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Nathan Abourbih (Code Professor) · May 21, 2022

Very nice walkthrough, I didn't know these devices even existed. I thought I recognized the voice from the second book, and it turns out I did. Ray Porter also narrated one of the Bobiverse books - an excellent listen for anyone interested in science fiction. I have added Ghost in the Wires to my wishlist. 😀 Thanks!

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CubicleNate · May 21, 2022

In my mind, I am thinking there would be a marketplace for a kind of audio book device that perhaps use SD Cards for swapping out content easily. Seems like it would be reasonable. Tho, it is super easy to lose SD Cards...

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Stephen J Powell · May 21, 2022

I'd be interest in a teardown of one of these devices, if its possible.

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Techmoan · May 21, 2022

The teardown mentioned in the video at 08:26 can be found here https://www.mitsake.net/2019/06/playaway-audiobook-teardown/

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Sarah Fenway · May 21, 2022

God that GhostWires book sounds dull.

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Kinguslearus · May 21, 2022

I like the added waffling. Please do not stop!

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Robsa · May 21, 2022

Wow, never seen or heard of these before. I suppose they could have been good for National Trust places and such, replacing that weird Sony Walkman you featured.

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Chris · May 21, 2022

What are those spiffy-looking headphones?

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Adrian · May 21, 2022

It’s a shame they couldn’t have come up with some nicer and eco-friendly packaging for a disposable product. Those nasty plastic boxes are just horrible.

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Peter Laws · May 21, 2022

We. Like. Your. Verbose. Story-telling. But I appreciate that you offer people a choice.

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Kate Cole · May 20, 2022

well, after being slightly dissapointed that you didn't open one up, I went searching and found this https://www.mitsake.net/2019/06/playaway-audiobook-teardown/ as you might expect its a single chip plus a flash memory. interestingly there is some usb points on the board that allowed the memory to be accessed. also some notes on the file format.

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Kate Cole · May 20, 2022

I see the new ones are a totally different device. I wonder if they are made to be more robust for the loan market.

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Kate Cole · May 20, 2022

the re-edit has been removed?

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Techmoan · May 20, 2022

It’s the one embedded at the top - 19:40 in length

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Spiedermensch · May 20, 2022

I'm in my mid 40's and I fully switched to audiobooks years ago. My eyes get pretty tired and get headaches. Anyway,I recognized the narrator on book #2, Ray Porter. He narrates a great series of Scifi books. Don't know if you've heard of them or read much Scifi but here's the info for book 1 from audible. We Are Legion (We Are Bob) Bobiverse, Book 1 By: Dennis E. Taylor Narrated by: Ray Porter Bob Johansson has just sold his software company for a small fortune and is looking forward to a life of leisure. The first item on his to-do list: Spending his newfound windfall. On an urge to splurge, he signs up to have his head cryogenically preserved in case of death. Then he gets himself killed crossing the street. Waking up 117 years later, Bob discovers his mind has been uploaded into a sentient space probe with the ability to replicate itself. Bob and his clones are on a mission to find new homes for humanity and boldly go where no Bob has gone before. Dennis E. Taylor’s hilarious novel sets the stage for the magnificent performance of Ray Porter, who revels in the brave new world of corpsicles, artificial intelligence, interstellar space probes, and space colonization in tantalizing detail.

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Stewart Webb · May 20, 2022

I have listened to audio books on the radio, reel to reel, cassette (mainly!). Also CD and early downloads. I used to frequent my library and hire my 10 or so tapes or CD's and happily play them in my home or car. I belonged to various tape libraries. One run by an old man who would only accept cheques. Then Audible hit. I had piles of tapes and cd's from charity shops. But no need any more. I now have over 600 Audible titles. Well no not really, I have access to them. I am trying to download them all to a hard drive so they are mine! As an aside. You seemed fogged why the size and shape of the packaging on the first one. Had you back in the day hired CD's this is what you got. It was obviously aimed at library’s. Really enjoy all your videos, Stay safe.

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Techmoan · May 20, 2022

I'm showing non-hire, retail store versions here - the ones I saw at an airport in 2007-2010.

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Andrew Torrance · May 20, 2022

Regarding environmental impact, Techmoan must have saved a fair number of polar bears by now. He buys so much crap as a service to us - so we don't have to.

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GamesMaster HD · May 20, 2022

I find it fascinating that they aren’t marked up with braille on the cover and the buttons, would be a great thing for the visually impaired at a local library.

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Techmoan · May 20, 2022

I've mentioned the sighted person's Braille fallacy before. Only approx 10% of blind people can read Braille. I know if I went blind tomorrow I couldn't read it. It's very tricky to learn the skill and at my age I'd have no chance. However I could easily remember the position of a button on a device by the feel of it...no legend required. Bottom middle button, play, top left EQ, middle right chapter skip.

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Jon Christensen · May 20, 2022

Well done. I see you have upgraded the sea urchin.

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Grace Robbins · May 31, 2022

I got a convolution in my brain from this comment and it would not go away - I couldn't figure out what you meant by 'sea urchin' - are you talking about Mat's haircut? 😮

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Rik Kershaw-Moore · May 20, 2022

Reminds me of the Mi-Vox system

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David Boddie · May 21, 2022

Yes, it looks like a fancier version of a Mi-Vox. The Mi-Vox also looks like a processor and flash memory system internally, too.

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Mark Hesse · May 20, 2022

Reminds me of another disposable media format primarily meant to be sold to air travelers as seen on Technology Connections: https://www.youtube.com/watch?v=ccneE_gkSAs&t=6s So the question is which one is worse for the environment: Playaway or Flexplay?

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Jonas Otter · May 20, 2022

Electronic devices need a lot of extremely clean water and very nasty chemicals to make. Producing microchips is not environmentally friendly, and they are essentially not recyclable

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Matt Tester · May 20, 2022

It would be interesting to find out what capcity flash memory chips are in these, 64kbps sounds about right for the first device as 11 hours would approximately 316MB. I'd guess a 512MB chip is inside, costing something like £10 to Playaway. These are probably a bit better than disposable cameras when it comes to being bad for the environment, those had glass and capacitors in them just to produce a single roll of film's worth of (relatively) crappy photos. Edit: Someone did a teardown of the same device you had with The Pelican Brief on it, 256MB. So they squeezed it down quite a lot. https://www.mitsake.net/2019/06/playaway-audiobook-teardown/

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Stephen Hamme · May 20, 2022

I've never seen one of these before, not a common item in the northeast US to my knowledge. Your analysis of how they moved to a 'niche' market was well done. Another Excellent Video. I wonder if these might have been sold at truckstops, for example.

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Ronaldo Rodriguez · May 20, 2022

I've used these devices exclusively back when I was in middle school, around 2012. These were included with the corresponding book, you can adjust playback speed, and skip to specific chapters. The main reason for using the device was to not read to ourselves outloud and disturb others. Often times, some of us couldn't follow along without a teacher or narrator reading to us while we read the book.

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Big Car · May 20, 2022

Ugh, I was only up to chapter 2 in "The Pelican Brief". Now you've gone and ruined it with no "spoiler alert" message! Then to cap it all, you spoil "Ghost Wires" that I about to read! I'll be writing a strongly worded e-mail to the head of those you tubes... 😉 Seriously, it would be interesting to see what's inside them, and if you could put new media on it in some way.

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Robert Currie · May 20, 2022

Interesting takeapart (and discussion of the file format used) here: https://www.mitsake.net/2019/06/playaway-audiobook-teardown/

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M@trixX · May 20, 2022

I expected you to disassemble it to see what's inside. According to this webpage, the HD version is common audio player on a chip, 256M of memory with AMR-WB+ files and that's it. https://www.mitsake.net/2019/06/playaway-audiobook-teardown/

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Funkmon · May 20, 2022

I use these regularly. Genuinely. I drive quite a lot for work and I have long stretches with no cell signal and there's essentially no radio as well. Middle of nowhere Colorado. I can only listen to the same CDs so many times. So, I started getting these from the local library and I love them. My biggest issue is the playback speed which goes from slowish to normalish to fastish. I'll edit this as it goes on, looking forward to it. The units you have are pretty old. The newer ones have a different layout with easier controls and a larger screen, as seen in the website. My second biggest issue with the product is that if it shakes up a little bit the battery connection sometimes goes loose and it stops and doesn't save your location. You have to turn it off to save your position. I have been curious if it would be easy to put custom stuff on these things if I opened one up, but I've been too afraid since it's owned by the library.

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Roland Smith · May 20, 2022

I have noticed some older audiobooks are sourced from Tape audiobooks and always sound a bit thin, so that could be the case with the first one not sounding as good as the newer one. Great video thank you.

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Shirley Connellan · May 20, 2022

I had a nose at their website and wow the prices!! $89 for a Harry Potter PlayAway thingie 😳

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Techmoan · May 20, 2022

Yep - not priced for individuals, this is why I didn’t post a link. I assume libraries and institutions already know the contact details for their rental agreements.

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Chris Horry · May 20, 2022

For prices ranging from $50-$90 I think I'll stick to a regular book! That's a high price to pay for a single use device.

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Techmoan · May 20, 2022

You’ll remember when rental videotapes cost £80 while non rental pre-recorded titles cost £15. It’s the same deal. One is priced for rental, one for an individual. Playaway is now priced for rental only.

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Jeremy Travis · May 20, 2022

No one thought about environmental issues and plastic when those were made. What I would like is some H G Wells and Jules Verne novels. And Laurie Lee if I wanted a classic. The BBC probably would have made those titles available. You cold always hack them and load your own books on them. Good fun for retro technology.

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Grace Robbins · May 20, 2022

You work very hard to please us; we appreciate you very much. Take care, I look forward to watching it on TV six hours from now.

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Grace Robbins · May 20, 2022

Finally - able to watch - just in time for the edited version. Thank you for keeping the original version around for those of us who prefer lots and lots of the waffling. Comment: Smartphones have killed a plethora of things, namely some people's brain cells (present company well excluded). Frankly, I don't prefer audiobooks - I find I can't immerse myself in the story as well as I can when reading. However, this would be very useful to some, great for kids, and excellent for libraries. Interestingly, within one of my eBay media wholesale purchases I found a Newstrack audio tape with all the documents. If only I had the appropriate machine I could find out what was happening in 1980. 😃 https://ibb.co/MfS90jX

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Retro Nick · May 20, 2022

Used these they are very good, our local library use to hire them for £1.60, you would pay extra for headphones and battery that you kept (looking at local library they still hire them). Now our library has an app and you can borrow audiobooks for free just download how times have changed. Anyone remember borrowing audiobook on tape from library only to find the last tape was faulty. Thanks for a great video