Quick question about Japanese tech with French labels
My apologies for interrupting whatever you were doing, I‘d just like to pose a question that may help me with the next video.
I’m working with a piece of Japanese made technology that dates from the late 1960s (probably). I imported it from Japan and it came with a Japanese record.
The slightly unusual thing is that the controls on it are labelled in French (arret pousser marche lever).
I’m familiar with English language labelling being used on Japanese domestically sold tech as a standard practice ‘Volume’, ‘Power’ etc - but I’ve never seen French used in this manner.
I believe there are a number of Patrons with first hand knowledge of living in Japan - so my question to them (and anyone else who has experience with this) is... have you seen French labelling used on JDM* products?
I know very little about this device so I’m trying to figure out if it was intended to be exported to France or if the French text is a red herring (hareng rouge).
*Japanese Domestic Market
UPDATE
Thanks for the input this tells me what I need to know, that French labelling is not common in Japan.
Now I know to mention it as something that would be unusual for a JDM product.
The presence of the French text indicates that it’s likely a version of this was exported to (or intended to be exported to) France.
Many thanks for your help as always.
Comments (34)
I think your conclusion is correct, but I also think it would be worth mentioning how much French language and culture is (was?) popular in Japan. Others above have mentioned Paris Syndrome as I came here to do. I grew up (in Australia) with French/Japanese co-production cartoons. One of my all-time favorite songs is sung in French by a Japanese pop singer. There are significant cultural influences. ... My point being, best to acknowledge this, as something known but not likely to be the reason for that labeling, else you'll have no end of other idiots like me tripping over each other to point it out :-)
I may be to late but if Canada is an intended market the machine has to be labelled in french.
When I was there in 2008 anything not in Japanese was in French or English. I spent a solid 6 weeks there and I was surprised at the number of French commercials, signs, and things. It's not sure the reasoning though.
I know I'm late to the conversation, but as I do currently live in Japan, there is a bit of a time difference. I would say that behind English, French is the most commonly used language for making something seems fashionable or trendy (patissier, atelier). My wife (Japanese) guesses that if it is a music playing device, and somewhat of a novelty, it could have just been trying to be trendy. Especially if the manual is all in Japanese.
The French often were trying to restrict the import of items to protect their own industry. The requirement for a SCART connector (and, for a few years, some strange 819 line b/w TV system) for example was introduced to make it harder for foreign companies to sell consumer electronics to France. Maybe is has someting to do with that. Today, even Pringles cans sold in twenty-or-so countries have to have a seperate french description on it.
Japan has a weird relationship with French and German. They find it fancy and use it for decoration, but I've never seen then use it on something where people were honestly expected to know what it said.
Could it have been something that was sold in French Indochina? I realize that's older than the 1960's by a bit, but...
It’s unlikely - but anything is possible.
Might be late but I lived in Japan for 3 years and never saw labelling on products being anything other than Japanese - even pictograms are rare for the domestic market.
Thanks for the input. Always good to get multiple opinions.
At least for current day Japanese, they are often surprised to learn that common French-imported words to the Japanese language, like Pan for bread or ennui, are not English. It is pretty confusing if you are learning practical Japanese as they still have Dutch, French, and German import words among a sea of English ones...and those English ones are often very difficult for a native English speaker to decipher. https://en.wikipedia.org/wiki/List_of_gairaigo_and_wasei-eigo_terms
That’s a lot of new words to try and memorise. I’m hopeless at languages, I haven’t even got to the end of English yet.
Could be une ‘erring rouge ( as the French don’t say)
Thanks for the input this tells me what I need to know. French labelling is not common in Japan. Now I know to mention it as something that would be unusual for a JDM product. Therefore the presence of the French text indicates that a version of this was exported to (or intended to be exported to) France. Many thanks for your help as always.
Asked someone that would know: "French looks cooler so if it was something very expensive they may have wanted it to look more high end"
Yes it definitely wasn’t an expensive device - more of a toy than anything.
Prior to the 90s, French was the Lingua Franca for the world. Customs forms were always in French. A lot of things only came in local language and French, instead of printing things is a dozen languages, as we do today. Today the Lingua Franca is English, so it is much less common.
So now that English is the Lingua Franca, I guess we'll all have to call it Lingua Anglia or something now:)
The timing seems a little late but perhaps it was destined for an area that had been a French colony in Asia like Vietnam. I'll ask a friend in Japan if they know anything about it but it is just after 3 am there. Also possibly Canadian if it's AC 100-120v like Japan, US, and Canada.
It’s 6V DC or Battery.
from google: Why is Japan obsessed with France? There are two main reasons for that. The first one is that Japanese people's obsession with France, and especially Paris, is too extreme. ... These names often makes no sense at all, they just want something that sounds French. Needless to say, Japanese people associate anything French with luxury, class and refinement.
Same like others... Never seen French on anything in Japan, so something is up there
This helps me - I thought it was unusual.
Japan and France has pretty deep exchanges starting from the mid 1800s. You can probably find the history all over the web. The world wars reduced that a bit due to Imperial Japan's position and subsequently playing a big role in the Axis in WWII. Culturally, Japan has imported quite a bit from France. You can see it reflected quite readily in, say, manga, books, even anime (see some of the Miyasaki works), both in visual and french term usage. French cooking is still quite popular in Japan today.
What exactly is it? The model or brand may help decipher this curiosity
I’ll show it at the weekend once I’ve made the video.
Could it have anything to do with former French Indochina? Vietnam, Laos, and Cambodia. https://en.wikipedia.org/wiki/French_language_in_Vietnam
That was my thought too
Maybe they considered exporting it to an other French speaking market, like Canada Québec?
It seems a bit too niche.
I can’t recall ever seeing French labeling on electronics. You do sometimes see it on clothing and other things where it is supposed to look cool, but unlike English the typical Japanese person wouldn’t be able to decipher much French so it wouldn’t make sense for it to be labeled that way. Maybe it was originally made for the French market or something similar?
This makes it even more curious.
Most likely for export since French knowledge in Japan is non existent, however the real giveaway will be the voltage and frequency tolerance, if it is multi voltage or single frequency then it is almost certainly an export model that ended up staying in Japan. (This is not uncommon, and reverse importing isn't uncommon either)
It’s a battery device - or 6V DC.
