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April 17, 2018

Pocket Rockers (by popular request)

I'm finally back from my holiday and whilst the majority of this video was made before I went away, I've spent an extra day on it to make some improvements. 

I've also brought the outro name roll of honour bang up to date, so if you think your name is missing please let me know. 

Whilst Patrons get to see this new video this week, the youtube subscribers will be getting an updated version of the laser projector video that you got to see over a month ago. Thanks to your feedback I decided to pull that project out of the recycling bin and after making significant changes, it's (just about) good enough to release. If you want to see the updated version - here's the link  https://youtu.be/nPzeglKFgMs

Now that I'm back I plan to start on a few more complicated projects, some of which may take me longer than a week to finish - so we'll see how that goes, anyway while it was great to get away, it's even better to be back.

UPDATE - As a result of the feedback, I've replaced the video above with an updated version that now includes references to other endless loop tape systems as well as info on and links to the database of Pocket Rockers titles. Thanks again for your input. 

Pocket Rockers - 1980s endless loop tapes for kids (YouTube)

Comments (33)

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Steven Reich · April 24, 2018

If these could also record, I suppose you’d have the analog equivalent of the Yak Bak, which came out in the 90’s. There’s another one for you, I suppose.

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ElPlagiato · April 20, 2018

Well in Germany my friends and I could go in a record store in the mid 80s (I was born in 1979) because they stored the explicit records and tapes in the back. But as Mat said, we normaly recorded radio programs and my first walkman was a Sony machine. Still own it and it's still working. That's how good electronics from that time periode were!

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James Kepler · April 20, 2018

Life in the US, you couldn't go in a record store in 1988 if you were only 10 years old.

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Techmoan · April 20, 2018

Funny thing is that now you can't go in a record shop however old you are because there aren't any (hyperbole). However I suppose back then kids would just have to tape off the radio - or borrow siblings tapes.

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Roger Beal · April 19, 2018

Mat: Ever tried to sum up the total number of magnetic audio tape formats that have come and gone? Must be well over two dozen.

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Stephan Szlosze · April 19, 2018

<a href="http://www.obsoletemedia.org/audio/magnetic-tape/" rel="nofollow noopener" target="_blank">http://www.obsoletemedia.org/audio/magnetic-tape/</a> This page lists over 40 different formats although some are redundant (like several versions of the compact cassette - I wouldn't consider chrome tape or metal tape a new format). Taking that into account, your estimate probably isn't that bad :-)

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Stephan Szlosze · April 19, 2018

Hi Matt, here's an idea for possible product videos: Pocket knives / multitools. I'm a Victorinox guy because I grew up using Swiss Army Knives and also because they have truly awesome customer service. I always carry either my Swiss Champ or Work Champ. They are not tiny, but I can perform a lot of tasks with a tool that still fits in the palm of my hand. Other very interesting models are the CyberTool series with integrated bit holder and the SwissTools (which contain full-size pliers). Of course, other companies such as Gerber, Leatherman, Böker, Swiza etc. make very interesting multitools as well and there are also things like "keychain tools" or "creditcard tools" that might be fun to look at. Kind regards, Stephan

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Techmoan · April 19, 2018

I think viewers might want more of an outdoors active type chap to review something like this - however its an interesting idea. I'll read up on them to see if there's anything I can do.

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recursive · April 18, 2018

So much stonewashed denim!

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Techmoan · April 18, 2018

UPDATE - As a result of the feedback, I've replaced the video above with an updated version that now includes references to other endless loop tape systems as well as info on and links to the database of Pocket Rockers titles. Thanks again for your input.

K
Keith Johnson · April 18, 2018

When my daughter was about 13 or 14 (she's 32 now), she found the Pocket Rockers player and the single tape I have in my collection. She would take it every time she did her weekend chores around the house. Since it could only play La Bamba and Tequila, my wife and I would grit our teeth after it played either song for the 18th time.

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Techmoan · April 18, 2018

I suspect they're still capable of invoking PTSD whenever they come on the radio.

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Stephen Bell · April 18, 2018

I wonder how many 'Dads' said, "Hey, Son/Daughter, let me know what tracks you want and I'll re-record your cartridges for you" then found out about the tape backwards situation?

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Gordo · April 18, 2018

There was a record released way back when called "They're coming to take me away" where the B-side was the A-side played backward. So those dads wouldn't have been entirely flummoxed..

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The 8-Bit Guy · April 18, 2018

Wow.. This was interesting. I never owned one of these and I had completely forgotten they even existed. However, when you played the commercial it jogged my memory and I do remember these being advertised on TV. However, I suspect since I would have been 13 at the time these were introduced, I think I found them to be somewhat infantile and so that's probably why I didn't pay too much attention. Watching this video, it really annoys me that half the tape is unused. I realize why they did it, probably to save costs by using off the shelf parts that were available. But had they been able to get a 4-track head (such as were used in 4-track audio recorders at the time) they could have put 4 songs on the tape instead of 2. Or at least had two stereo songs.

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Techmoan · April 18, 2018

It made me think how hard it must be to come up with toys for children. What an adult thinks kids should like is often vastly different to what children want. I suppose we're approaching this more from a technical level when perhaps all they really wanted were bright colours that made noises.

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Stephen Bell · April 18, 2018

Love your techodetective skills, Mat. :)

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Techmoan · April 18, 2018

This one was surprisingly confusing for me - trying to keep track of the direction the tape played with the layout of the heads and tracks required a level 3D thinking that very nearly beat me. Anyway at least I got there in the end, so now the world knows the transport speed of a Pocket Rockers tape - which was one of science's big unsolved mysteries...second only to Higgs Boson.

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Bo Holbo Rasmussen · April 18, 2018

4:24 Wow! No low end whatsoever? That surprised me!

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Matthew Dezii · April 18, 2018

I was around for Hit Clips, but was completely ignorant about this format. Just goes to show there is nothing new under the Sun. In both cases, it seems that for the sake of keeping costs low, they missed out on making the device comprehensive enough to be of real value.

M
Mark Grigoleit · April 18, 2018

I had forgotten how much denim there was in the late 80s in North America. Ah, fashion. Just like 3 minute singles which play over and over and over. Until kids move on. Interesting point, though, is the use of pre-existing compact cassette parts in this product, which was a technical limitation. Funny, I have fond memories of the 70s splicing cassette tape together after my player mangled it.

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Jimmy Barnes · April 18, 2018

Welcome home Mat. Really enjoyed this video, as a child growing up in Britain I’d never seen a Pocket Rockers toy before but it’s something I’d have certainly asked my parents for were it out in the UK. Saying that, as by the late 80s I was well into audio cassettes, dubbing from the radio etc, I’d have probably got pretty bored by the Pocket Rockets limited library and truncated track lengths very quickly! For some reason, watching this made me think about another childhood, audio tape-based toy, but one that WAS available in Britain and I did own. The Talkboy, a chunky personal stereo/dictaphone hybrid with extendable plastic microphone that received extensive product placement in the early 1990s film Home Alone 2: Lost in New York. Though the device was too big to be considered pocket-sized, I took my Talkboy EVERYWHERE in my early teens, and used it till quite late in the 1990s when I was in the early throes of adulthood and working in college radio. The only disappointing feature of the Talkboy for me was it’s “slow motion” switch that slowed the cassette playback down, ostensibly for funny voice-altering shenanigans. In Home Alone 2 I recall Macauley Culkin using this feature to make his pre-pubescent voice sound older, but in reality it just sounded crap! But that’s Hollywood for you, what you see on screen is rarely what you’d experience in real life!

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Techmoan · April 18, 2018

The Talkboy is something that gets mentioned a lot and it seems that if you were the right age at the time it was around it has really stuck in the mind. They fetch collectors prices now and they’ve had plenty of coverage online. I was way too old for them, I was in my 20s when Home Alone 2 came out.

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Lord Brannigan-7 · April 18, 2018

Doing a quick google after watching your video, this came up - seems to be an even smaller mini tape format for an obscure Japanese made, US licenced Wurlitzer mini jukebox - <a href="https://www.youtube.com/watch?v=J786x-9kORo" rel="nofollow noopener" target="_blank">https://www.youtube.com/watch?v=J786x-9kORo</a> . If you just want to quickly see the tapes, watch after 2 mins.

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Techmoan · April 18, 2018

Yes the Bandai micro cartridge was the smallest endless loop cart. As far as I know it was only made for the singing Elvis figurine and that mini jukebox.

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Roland Bogush · April 18, 2018

Superb video as always, covering yet another audio format completely unknown to me! It would be interesting to see a complete catalogue of available songs, given some of the slightly odd choices you found aimed at quite young kids. I also wonder how current those songs were at the time they were issued in this format as getting a tape of a song that was a hit a few months back may not go down too well. Welcome back from foreign climes, hope you feel well rested!

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Techmoan · April 18, 2018

I should have included mention of this list <a href="http://www.thisoldtoy.com/fisher-price/dept-1-audio-vis-mus/j-pocket-rockers/tapes.html" rel="nofollow noopener" target="_blank">http://www.thisoldtoy.com/fisher-price/dept-1-audio-vis-mus/j-pocket-rockers/tapes.html</a> it looks like I’ll need to make some edits before it goes live.

C
Chris Crowther · April 18, 2018

I don't think these ever made it to the UK; I would have been around the target age for these in the late 80s and I have no memory of them at all.

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toasterking · April 18, 2018

You surprised me, Mat. Through the whole video, I kept expecting the obvious (to me) comparison to the PlayTape, as the Pocket Rockers tapes are basically an even more compact version of that. Different origins and different designs and materials, sure, but operationally and mechanically they are nearly identical, and they were both aimed at a young market.

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Techmoan · April 18, 2018

I avoided going into comparisons because it’s a bit of a rabbit hole. - perhaps I should go back and put in something to explain that the Pocket Rockets is really like a slightly larger Bandai Micro Cartridge, which is like a smaller Playtape which is like a smaller 8-Track which is based on a 4-Track cartridge but with a pinch roller which is like a NAB cart with different specs.

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toasterking · April 18, 2018

My little brother got a Pocket Rockers tape player, the optional external powered speakers, and 2 tapes that came with it, Huey Lewis the News and Tiffany, for Christmas (1989, I think). I was a lot more fascinated with and interested in it than he was. He never wore any tapes on his clothes. Actually, he never got any additional tapes at all, and this went into the bottom of the toy bin after a couple of weeks. I used the external speakers for lots of other things, though, even though they were mono. Plus, they just looked so spiffy.

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Jason Wellband · April 18, 2018

I would have been 6 or 7 at the time this came out, and already having had a Fisher Price tape player, I'm not surprised I never had one of these. Love seeing how old ideas are made new (1980s new anyway) again.

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Guy Insulator · April 17, 2018

Even though this may not be terribly obscure, it was enjoyable to see the teardown and learn a bit about the placement of tracks on compact cassette tapes. I'm a bit older than you, and so the first I knew of the existence of pocket rockers was just today with this video. To me, it's an obscure format!