Honest Government Ad | Global Sumud Flotilla
Dear Patrons
Here's the latest Honest Government Ad!
Honest Government Ad | Global Sumud Flotilla
This one is about the Global Sumud Flotilla - the largest civilian maritime mission to Gaza, to date, comprising 50 boats, with hundreds of people from 40+ countries - in an attempt to open a humanitarian corridor to Gaza.
It's a historic moment of international solidarity, as world governments are proving completely unable (or unwilling) to enforce international law in Gaza. So this is our attempt to lend a hand from afar.
It's an incredibly dangerous mission. And I am inspired by the people who've put their lives on the line; doctors, lawyers, actors, artists, activists, members of parliament (some Italian MEPs, of whom I am proud). And even a mum from Hobart joined the flotilla the other day!
Thank you as always for your support. Being 100% independently supported by our Patrons, as we are, makes it possible to make content like this which is often silenced and censored on both mainstream and social media. And judging by the comments we're receiving, this is hugely appreciated by the Juice Media's audience out there, too.
As for the video, you've probably noticed a few new things:
1. The actor! We're stoked to welcome Sarah Bartolo as our guest-actor. Sarah has been fearlessly making satire about Israel and Gaza on her Instagram, so I invited her to host this HGA. And I think she nailed it! Please give her a follow if you're on insta!
2. The short / vertical format!
The vertical format makes videos more easily shareable on instagram, where the Global Sumud Flotilla is being followed most prominently.
And at 90 seconds, it's designed to be a "reel" (which reaches a wider audience). It also means we were able to produce it in just a few days. (And because of the 90 second limit, I wasn't able to include the producer credits - apologies)
So this is an example of the fast, quick-response HGAs I mentioned, which I hope to make from time to time, to cover unfolding events in a more nimble format.
Let me know what you think? Personally, I DON'T like vertical videos! I prefer the traditional horizontal format! But I recognise the benefit of doing some videos this way. So we're giving it a crack and we'll see how it goes.
nb: there is currently no horizontal version of this video. (I am trying to resist the temptation to make one as I want to start work on our next HGA!)
Until then, take care
Giordano
Here are the links to the video:
Instagram video
Youtube video
Facebook video
Tiktok video
Comments (31)
I have not been receiving email notices of your new HGAs for at least a year. I was about to cancel. Where do I check my contact info?
Damn, that's annoying, sorry to hear that Christopher. Plerase signn and and go to Settings. Here you can check your email address to make sure it's the one you're monitoring. And Notifications: ensure they are turned on both in general and specifically for The Juice Media. Let me know if you're still struggling!
Sarah Bartolo nails it. I don’t insta, otherwise I would follow. Good to have a new actor on board.
Giordano - Vertical vs horizontal is generational. I have found that the younger you are the more likely you are to be on your phone watching video feeds of TikTok, Instagram, Reels, etc. The algorithms feed the hooked with content that creates longer and longer presence on a platform. I am also guessing that the average age of participants in forums and Zoom calls fighting the USA Christofascists is around 70. We need to reach and wake up youngsters that have no clue where this world is heading. My recommendation is to make Vertical, 90-second max, your primary video vehicle going forward. Then make a horizontal version that runs credits and fund raising in the margins left (and right:-) by the vertical HGA. Us old farts can be your primary source of funding, but we need people under 60 to win this war and save the planet for our children and grandchildren. There are companies that can help you game the algorithms to increase views. PS: People who are hooked to their phones tend to do complex business on their phones. This can give you an advantage when dealing with people who never take the time to work on a computer or print something out to highlight and analyze which is a cool and normal way to gain an advantage and kick some ass!
Since Israel is perpetrating piracy in international waters, surely the mighty British Navy can return to its roots and provide protection for friendly vessels. And why does not the international union movement refuse to load goods or refuse to service all transport to Israel ?
Yes, why aren't the navies of the world providing an escort? Particularly given the UN's recent declaration that Israel is committing genocide, our governments are legally and morally compelled to act.
Either or for me. If you can reach more people with this format occasionally, go for it. I'm starting to despair in humanity, it's great to be reminded there are so many solid ordinary folks who care.
Jim. We share your empathy. The music of Carsie Blanton may help. Try 'Party at the End of the World', 'After the Revolution' 'American Kid' and 'Red' as a starter-pack. Carsie has helped me through dark thoughts bought on by current events and somehow her music mitigates against despair. Don't give up!
This is perfect. If vertical video gets you more views on the socials, then happy to see more of these shorter vids.
Consensus of the comments is that people over the age of 40 need a landscape video for accessibility reasons. ;)
I'm (well) over 40 and I accessed it fine 😛
I'm with you G, I personally can't stand vertical or shorts... thought this was just a recycled clip of a longer HGA at first so ignored it. I guess the watch stats will tell the story though. Reaching more people is a good thing. Great quickshot HGA!
| Global Sumud Flotilla ~~ fucking wonderful hoping to see more!
She absolutely nailed it
Agreed!
(I mean Patreon)
I too prefer the horizontal and slower format to watch, but as an urgent powerful piece of political messaging this packs a huge punch. Left me breathless. Fantastic piece of work as always. Proud to be a patron supporter !
Horizontal is horrible
Good to know someone prefers vertical!
I'm not turning my TV on it's side to watch a tiny vid in full screen. The vid doesn't show up in my Subsriptions either :/
I wonder if disliking the vertical format is a generational one. It seems to resonate with younger audiences. I'm also not a fan. but love the shorter format for messaging. Working collegially with commentators having expertise on subjects that are covered in your honest ads is awesome. It tells me you take the time to connect with people who are impacted and who have lived experience. Bringing people with you is something that deserves the highest praise. So very well done.
Your work is amazing and so important. Thank you!
Fcking love it! Genocide in our lifetime is complicated! Especially when supplying "parts of weapons!" Love the shout out to coward Penny Wong. I'm so disappointed in the Albanese government.
well done!
Can't stand vertical videos, but way to get the message out!
Awesome Wish I could do more, but being on a disability pension kinda limits me. You're getting quite a bit of international infamy, stay safe.
The message is spot-on, I personally don't care if the video is horiztal, vertical or diagnol for that matter.
Amen!
Congrats, guys: Spot On. 👍 Expect to be shut down internationally very soon!
Also not a fan of the vertical video, but this totally makes sense. Awesome reel
Wow!