Media update | Honest Government Ads
Dear Patrons
Giordano here with a quick media update following our latest HGA: Visit Norway.
Here's a mildly butthurt article in Aftenposten, Norway's biggest daily newspaper, with a full article about the HGA. They even reached out to the Minister of Climate and Environment for comment lol. And Equinor. And other political commentators. Which might seem a bit extra, but I've been told the HGA was felt in Norway, which afterall is home to only 5.5m people.
The article is paywalled, and in Norwegian, so I've attached an English pdf below in case you'd like to read it. (The translation is a bit dodgy and I get the sense it might not capture the exact meaning of the original, but you'll get the idea).
And here's a podcast interview I did with Klimakultur in which we chat about the HGA, Norway, Australia, petroganda and more...
One of the highlights for me was hearing the host Julie Forchhammer say the video has made climate aware people in Norway "feel seen." Which is both a wonderful testamement to the positive impact our work can have, and also a little a weird considering Norway is one of the world's richest countries... but that's the world we're in!
PS. Julie sent me this about the Aftenposten article:
“Aftenposten is normally the most Equinor loving paper in the Nordics, so them publishing an article like this is not normal. Great fun. Also amazing that they have quotes from the editors of Expressen in Sweden and Politiken in Denmark, two of the leading papers in the Nordics.
This is amazing.”
The HGA has had well over half a million views across our various pages in the week since we published it. Just in time for Norway's election, which of course is taking place today!
Let me know in the comments if you liked this quick post-HGA follow-up. (If so, I'll try to share articles and interviews like this more often going forward)
That's all from me. I've started working on our next topic. We also have some things in the pipeline which I look forward to sharing with you all soon.
Till then, take care!
Giordano
PS. Sorry about all the typos at least you know I'm not using AI! :D
Comments (28)
I too liked that quick post-HGA follow-up. More please!
thanks for the update
An interesting read!
Norway only seems to make the news when they’re creating a climate disaster or giving the Nobel Peace Prize to the wrong person.
Aha! Success!
This is amazeballs
So proud!
Always good to know you're/we're having the right impact
No way! Great work guys 👍
Love the update almost as much as the HGA!
haha
Yep, these updates are very good.
I really enjoyed seeing how it was received in Norway, and getting feedback on the ads is always welcome in my view, so it's a "Yes" from me
Ok great to know John!
Yes - loved the update thanks guys, would like to hear more - brilliant work as always.
Thanks Sarah!
Congrats on being seen so widely. Follow up info like this is great to know so we can see how other countries react to your great work.
Yes to quick emails with updates!
I really appreciated being able to share this new information with my Norwegian-born husband.
Great!
Definitely interested to hear responses to the videos, it gives a kind of insight to return on the investment of backing you guys to make a difference.
Yeah good point James, and noted!
Most excellent! Interesting article. Can’t wait to listen/watch the podcast. Will be great to see what impact you had on the election. I really missed the regular podcasts you would do! Please keep up post release updates on views and reactions. 💗
Will do, thanks Jason!
Always good to kickstart serious discussions, it’s healthy for democratic countries to have to look inward from time to time. Glad our work made an impact!
Couldn't agree more, Ario!
Definitely like hearing follow-ups, responses/reactions, and outcomes etc to your videos. Keep them coming and thanks for your work!
Awesome, that's great to know - thank you!