See what drives growth with post insights

You’ve probably wondered how fans are engaging with your work and which posts are really driving momentum on your page. Questions like What should I make next? What's converting new members? What’s losing steam? can be hard to answer without clear data. Post insights is designed to give you that clarity, helping you understand how each post contributes to your earnings, where new members are joining from, and what content resonates most so you can shape a stronger, more intentional strategy.

To show what that can look like in practice, let’s take a look at how one creator is putting post insights to work.

Learn how creator Bradam Reacts are using Patreon’s post insights to get a clearer sense of what’s truly driving growth on their page. For Adam and Bradley, who create TV, movie, and queer-media reaction content, the biggest shift has been finally seeing how each individual post brings in new members and contributes to their overall earnings.

They saw some patterns right away:

• For them, premieres of brand new series drove 1.5x to 2x more conversions than their other posts. This signaled to them that trying out new things seemed to bring new audiences, giving them a clear signal about when and where to double down.

• Pairing the launch of a series with a limited time discount to their membership became a strong revenue driver — it helped encourage new fans to join.

• Underperforming posts (posts that had lower engagement or saw fewer paid signups) gave them an idea of what topics might be ready to retire or rethink.

This post-level granularity gives them more confidence to experiment. Instead of guessing what their audience connects with, they can see where engagement spikes, which formats convert best, and which ideas may build long-term momentum. It’s helping them shape a more intentional creative strategy by keeping their community’s interests front and center.

For Bradam Reacts, post insights is already becoming a go-to tool for testing new ideas, identifying high impact posts, and understanding what actually resonates with their audience—not just what they think is working.

See how your posts drive earnings and audience growth

With post insights → Conversions, you can see:

• New revenue from posts: How much you’ve earned when fans become paid members or make purchases through a specific post.

• Per-post revenue: A breakdown showing which posts are bringing in the most new paid members or one-time purchases.

• Audience growth: How many people joined as free members from a post—giving you a clear starting point to convert those new fans over time.

This is the same data Bradam Reacts explores in the video.

How could you use your post insights?

Every creator’s workflow is different, but whether you earn $100 or $10K, there’s potential and meaningful insights for everyone. Post insights can help you:

• Plan new series: What’s performing best right now?

• Grow paid memberships: Which posts drive the most signups?

• Retire or rethink content: What just isn’t hitting anymore?

• Understand engagement: What truly captures your audience’s attention?

How have you used your post insights?

What learnings did you gather and implement into your post strategies as a result? What decisions would feel easier if you knew exactly how each post contributed to your earnings and community growth? What might you try next? What might you stop doing? Share your strategies below and learn from your fellow creators in the comments on how they’re using this feature to inform their post strategies.

Take a look at your own post insights and start shaping your creative strategy with confidence, just like Bradam Reacts.