How to nail your Patreon launch video

If you're launching a Patreon, one of the most powerful things you can do is tell your audience directly through a video announcement. Creators who include a short pitch with a strong call-to-action tend to see better conversions.

Here's a 4-part format we see in successful launches:

1. Tell your audience you started a Patreon. It might be obvious, but it sets the stage.

2. Talk about the value of your Patreon. Share what members will get and why you're launching. Think early access, behind-the-scenes content, tutorials, or community perks. Be clear about why it matters to you, and the value it brings your fans.

3. Tease your first exclusive. The sooner you make the benefits feel real, the sooner people will join.

4. End with a strong call to action. “Join now at patreon.com/yourname. It’s live!” Say it twice. Write it out. Add it to your bio. Repeat.

Need some inspiration? Watch the video for how creators like Zolita, UNFILTERED, Ladies & Tangents, Zach Campbell, Catherine Bell, Quen Blackwell, and This is History, announced they were live on Patreon.

After your announcement video, amplify your launch with a special event, limited discount, or livestream. Get more ideas in our Launch Collection.

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