March 1, 2026
✨ Barbie Boulevard – Now Live ✨
The boulevard is officially open
This collection is all about main character energy — bold silhouettes, flirty minis, statement cargos and that iconic Muse Dress designed to turn every sidewalk into a runway. Feminine, confident and just a little dramatic… exactly how it should be
Access details:
Ladybug – Early Access is available now
Be the first to download and style the full collection.
Super VIP – Includes exclusive extra swatches
Unlock additional pattern variations, including the extra floral version of the Muse Dress
Ladybird – Access on 04.01
Free Access – 05.01
Step into your spotlight. Own the boulevard.