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July 3, 2026

Process Optimization

Comments (84)

M
Mark · July 5, 2026

The only downside to Jeph accidentally posting Sunday's strip on Friday is getting to Sunday and not having a new strip ☹️

S
Susannah · July 5, 2026

All I think she’s missing are her glasses. And maybe her ahoge.

A
Alias Fakename · July 5, 2026

OK. So. I have no doubt Zlata's keeping the body, and since that seems to be what she wants, even if she's reluctant to admit as much to herself, that's all that really matters, and that's cool, and I look forward to seeing where this goes. My one and only minor and completely personal hangup about this: tiubas notwithstanding, she looked cuter in her old body, at least IMO.

M
M. · July 4, 2026

Greater wisdom has never been spoken.

A
Aron Silverling · July 4, 2026

I liked the way Zlata looked before. But we should love her no matter what body she chooses (By Proxy. Of Jeph.)

C
Chris Warren · July 3, 2026

I understand where Zlata's coming from here, but she needs to take Moray's advice. Yes, I just said that. May shouldn't have worried about whether she "deserved" her new body, and Zlata shouldn't, either. Not the same situation exactly, but Momo was right on target here. https://www.questionablecontent.net/view.php?comic=4319

M
MegasChara · July 6, 2026

OMG! That was such an awesome callback. I forgot all about May's own self-recrimination and transformation. Zlata definitely needs to meet Momo 😆

j
joFinndian · July 3, 2026

Oof, too real! As someone who puts themself through this exact process with nearly every purchase-related decision, I can attest to the efficiency bonus (and mostly good outcomes) of drunkenness. It's like ripping the bandaid off, lol.

J
Jason Roberts · July 3, 2026

I am in this photo and I don't like it

J
Jessie Basham · July 3, 2026

These are definitely the two wolves inside of me

B
Ben R · July 3, 2026

Some of my best decisions have been made...wait, no...

J
Jim Sharkey · July 3, 2026

If overthinking was an Olympic sport, Zlata would be a serious contender.

M
Melissa Wilson · July 3, 2026

Podium placement virtually guaranteed!

l
legobil · July 3, 2026

I mean… Zlata, you can always do the months of research, deliberation, second-guessing, contemplation, self-recrimination, third-guessing in post? You just skipped the solemn commitment! Not that it was very solemn. I’m sure the other processes weigh up for that mishap though.

e
enchantedsleeper · July 3, 2026

Moray is a good enabler 😂

C
Cley Faye · July 3, 2026

Aww Zlata, don't turn your back on the cuteness so fast.

O
OhhCrapGuy · July 3, 2026

Yeah, honestly? Moray is absolutely right. Sometimes you're sober and too afraid of making a decision, even when you know it's right. That's what the *good* liquid courage is for.

M
Morganna · July 3, 2026

I like her old look better.

F
Fart Captor · July 4, 2026

It's not about you! It's about her!

W
William Burns · July 3, 2026

The slideshow and Gantt chart are vastly shorter, with fewer dependencies!

N
N Smith · July 3, 2026

This juxtaposition of rationales makes me laugh out loud. I think I'll have to enshrine it on a refrigerator magnet, and take it wherever I move.

A
Anthony Strickland · July 3, 2026

It's better to ask for justification than demand forgiveness, or something like that... or not...

C
Comics Ladybird · July 3, 2026

Zlata, that applies to investing in agricultural equipment; personal bodies do not require the same kind of utility research (although, if you wanted to be a hay baler again, you could be a hay baler again).

J
Jim · July 3, 2026

Hmm. I didn't think we got early comics on friday.

C
Comics Ladybird · July 3, 2026

Hush you. We’ve always gotten early comics on fridays, the same way we’ve always been at war with Eastasia.

N
Nightmare in Black and Silver · July 3, 2026

Retroactive justifications is the title of my second album.n*guitar riff*

C
Czarzhan · July 3, 2026

At least show it to Claire. Then she can say, "Decisions have consequences, even drunken ones. You have to keep it."

A
Aurora the Puppymoth! · July 3, 2026

How much of this webcomic is an excuse to draw robots with huge boobs? Because robots and boobs are like my two favorite things! Or at least in the top 10

M
Mark Eichin · July 3, 2026

From an earlier dive/thread: the first humaniform-female robot bodies appear in #1996 so roughly the first third of the comic doesn't have them at all! But after that our host seems to have made up for lost time :-)

J
Joseph Bonnar · July 3, 2026

Fool me once, shame on you. Fool me twice, shame on me. Fool me three times: "Hiyas, Melon? Can ya come over and visit?"

J
John · July 3, 2026

When you experience Body dysmophiance That's our Moray!

F
Fart Captor · July 3, 2026

No that's Zlata. Moray is the slime girl!

e
eddi_TBH · July 3, 2026

Moray is only trying to help.

F
Fart Captor · July 3, 2026

Zlata I am going to climb into the comic and GET you for thinking you don't deserve the body you want

P
Paul Britt · July 3, 2026

It really makes one wish a new body would be a possibility in the real world....I am 70 years old by way of explanation...

C
Claudia D. · July 3, 2026

Paul, I hear you (I’m 77). Although, I feel I have a "new" body today; losing forty-five pounds has completely boosted my health in a half dozen ways and given my self-image a happy jolt. Doc says I’ll live longer, so yay for healthy body improvement(s).

Y
Yelling Bird · July 3, 2026

Hey, getting drunk and doing shit is my method. At least it used to be. My liver is too damaged to drink anymore. I can still smoke weed though...

S
Steve McSheffrey · July 3, 2026

I thought she was more attractive in her previous body so I say return the new one.

B
Bookbeard · July 3, 2026

When a drunk shopping spree Is done optimally Thats A Moray!

C
Carin Maja Brooks · July 3, 2026

When you buy in one night What you thought, "Maybe... might..." That's a Moray!

G
Graphic Navel · July 3, 2026

Something along the lines of "better to be miserable in the right way than happy in the wrong way"?

R
Randall Wald · July 3, 2026

"When you can't make a choice Let the booze be your voice" So says Moray

M
Melissa Wilson · July 3, 2026

🎵 Drunk-bought a new bod, And now feel like a clod? Talk to Moray!

M
Minzoku Bokumetsu · July 3, 2026

When you send back your jugs Over financial tugs That's a bore, eh

D
Darnel D Cooper · July 3, 2026

Did she say it was "too expensive"? What is she saving for? A submarine?

M
Minzoku Bokumetsu · July 3, 2026

Attack helicopter!

B
BobC · July 3, 2026

I love my brain. It's belting "Whole Zlata Love" while I'm typing this.

J
Joseph Bonnar · July 3, 2026

If that's not happening in Robert Plant's voice I would be shocked.

S
Smith · July 3, 2026

Moray ain’t wrong.

P
Peter Ludwig · July 3, 2026

Oh good, my internal dialogue has been put to words 😬😬😬

G
Graphic Navel · July 3, 2026

I encountered illness that degraded my cognition. I remember exactly this train of thinking, having to justify and reinterpret everything from the least charitable view to prove I needed it. Of the abilities I miss, I don’t that. I’m sorry you’re still in the thick of it.

M
Miyaa · July 3, 2026

Next Week: Steve is in Istanbul and lets cats drink from his bowl of cereal milk. (He had Weetbix.)

C
Crunchos cereal · July 3, 2026

I’d prefer he eat Crunchos!

D
Daryl Sawyer · July 3, 2026

If she likes the body, but doesn't like how she got it, then she should keep both the body, and her newfound self knowledge.

S
Sean Kinlin · July 3, 2026

🎵 When retroactively She justifies your spree That's a Moray!

S
Sparky · July 3, 2026

She needs a test drive …

C
Crushbot (security*) · July 3, 2026

I VOLUNTEER AS TRIBUTE!

L
LH · July 3, 2026

it's not a drinking problem, it's an efficient decision making strategy!

M
MegasChara · July 6, 2026

"Inhibitions"... Pff! Who needs 'em?

M
Miyaa · July 3, 2026

When you buy that dress Unencumbered by the thought process — that’s a Moray!

F
FuzzyDragon Cosplay · July 3, 2026

The question is, what is the return fee since she'll need to return it from cube town?

L
Leaflemming · July 3, 2026

Isn't this usually a skip day? Not a complaint!

Z
Zig Justice · July 3, 2026

Yeah, I was like, ooh, QC! Then I was all, but it's not supposed to be here. But then I shrugged and was like, ooh, QC!

T
Timothy Roller · July 3, 2026

Own it.

T
Tudza · July 3, 2026

Efficient in this case. Crashing your car into the frat house while drunk is less efficient.

B
Bookbeard · July 3, 2026

Depends on what you were trying to achieve. If you were thinking the frat house didn't have a big enough door then you kinda nailed it.

E
Ed Marshall · July 3, 2026

Also none of her clothes fit

F
Fart Captor · July 3, 2026

She can get new clothes!

J
Joshua O'Madadhain · July 3, 2026

"Such a decision should be made after months of research, deliberation, second-guessing, contemplation, self-recrimination, third-guessing, and finally solemn commitment!" ^I'm in this picture and I don't like it

J
Joseph Bonnar · July 3, 2026

I will swear that Jeph has a secret group of people following us and observing us to get ideas for his comics. All of them report to BookBeard.

K
Kaos7heory · July 3, 2026

Woah, a rare Thursday night QC upload!

B
BobC · July 3, 2026

Possibly due to the lack of a Canadian holiday this weekend?

M
Mad Pooka · July 3, 2026

To be fair, she's right: it does sound more efficient.

B
Brendan Luster · July 3, 2026

feeling good about yourself is okay

M
Miyaa · July 3, 2026

“How I Stopped Worrying and Loved My Foolish Butt” an autobiography by Zlata.

r
roland rauch · July 3, 2026

expensive butt, from the sound of it 😄

L
Luis Demétrio · July 3, 2026

She needs to install a chill software

C
Candace Griffin-Campbell · July 3, 2026

I'm sure there's no way that could possibly go wrong.

A
Andrew Denton · July 3, 2026

Okay, "efficiency" is a defense of drunken and/or late night purchases that I am totally going to use.

N
Nulgar · July 3, 2026

"let's be real, I was gonna do it anyway"

N
Nicholas Sturm · July 3, 2026

I love retroactive justification, it's kinda a defining feature

J
Jason Wotzko · July 3, 2026

I do not like seeing so much of myself in Zlata, it's almost like being called out 🤣

M
Michael · July 3, 2026

Sometimes a snap decision is the best one, you don't over think it

R
Richard Laxton · July 3, 2026

For sure. Also, most people don't actually make data driven decisions anyway. They make a snap decision and then look for reasons to justify that decision and call it being responsible.