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January 16, 2026

BONUS: I Want My M(amdani)TV

Over the holiday, Will and Chris caught up with Donald Borenstein, Andrew Epstein and Debbie Saslaw of the Mamdani media team to discuss how their video and online strategy helped win the campaign’s stunning victory. We look at their team’s success as the result of years of NYC organizing, how the candidate’s principles and policy informed the media strategy, the right and wrong lessons on political communication from their campaign, and the bizarre outsider art of Adams & Cuomo’s video output. PLUS: production, editing, color grading & gear talk for all you A/V heads.

Comments (109)

w
wavylady · January 25, 2026

Best Show sound collage mentioned

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James Windsor · January 22, 2026

man all the mentions of Marshall McLuhan and the Avi Lewis campaign is greatly appreciated from the great white north. great interview and episode

H
HuffingGasInTheShed · January 22, 2026

For a guy deep in Trump country hearing about the the networks and organization that exist out in the world is truly heartening

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Dan Rickershauser · January 22, 2026

What's the song at the end of this ep?

b
burglerian jihad · January 21, 2026

How to talk to humans like a human: a 2025 Primer

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C. Ries · January 20, 2026

These lisping nerds should stay behind the mic and camera

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True Horror Productions · January 19, 2026

Chris is 100% on how satisfying it was to see that it was Donald on the come up

B
Braden Hampton · January 19, 2026

Cue the it’s always sunny music: “the dry boys uncritically ask, ‘what’s your secret?!’”

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Ted Lavender · January 19, 2026

20 minutes in now… do they do anything but let the I guess dozens of guests pat each other’s backs or ask them things like “was it easier to win cuz your guy is cute?”

T
Ted Lavender · January 19, 2026

“Donald what’s your favorite camera?” This is total shit fellas.

M
Mr. Snrub · January 19, 2026

Can someone tell me how zohran has been disappointing so far? I heard about Jessica tisch, but I’m not really tapped in with NYC politics so I don’t know what else he’s done since the election.

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MB · January 19, 2026

This is fine and all, but are you going to push back at all?? Mamdani is obviously good but push back on his capitulation to Zionism and the holding of Maduro in NYC, come on man. Sad shit

A
Alex · January 20, 2026

They recorded this before all that, Will says in the beginning this was between Xmas and the new year

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Cardboard · January 19, 2026

Shoutout my Bernie campaign staffers

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Ted Lavender · January 18, 2026

Agree this all is giving big Bernie energy which made sense in 2016, but now seems suspiciously naive.

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Max · January 18, 2026

I already cancelled my subscription when Chapo didn't properly condemn Platner. Came back for the slop, but if this is the slop we get I don't need it. I don't care about free busses for US-Americans, when they are so indifferent about their country slaughtering millions of people in the rest of the world.

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Hardcore Virgin · January 18, 2026

The comment I left on your first post was meant for this one. Power is the ability to generate slop. Do not confuse the slop for the power. The boys will be there when you need them. Have some faith brother. But spend your money on what pleases you. I’m a loyal dog. Been here for years. And I ain’t got no where else I wanna be. Drebin 4 ever. “We are living in the glimmer man”

M
Max · January 18, 2026

I don't know whatever happened on reddit, but this is still incredibly disappointing. Palestine has undoubtedly been the most important issue of this decade, and everyone who is ready to throw it under the bus, is not with the internationalist left, and the very least they should receive is a very harsh response for doing so.

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Hardcore Virgin · January 18, 2026

I missed the platner episode. Will chuckling. “His Reddit posts would be worse if he were a Nazi. “goddamn that’s a dense take. Will and Felix are self sucking morons. Felix has been behind some of the most self serious and atrocious garbage put out on the internet. (Seeking a fren the latter eps eg) I still love them tho. The movie review episodes are the only thing that keep me sane. Yes Chapo have power. The content itself is not the power. The power is the manifestation of the content. I know that that is trite. But it’s true. And the boys… eventually …they get it. They’ll be on the right side when it comes time. Have some faith.

k
kallampero · January 18, 2026

So... links? To literally any of these heartstring tugging videos? Am I the only person who wants links?

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Tea for the Tillerman · January 18, 2026

Didn’t listen (LA) but it reminded me of the best short form politics media of the century bolsonaro’s -Bom vídeo 👍

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Will · January 18, 2026

I listened to this and it honestly made me a jealous that these people got to be a part of something successful and on the right side of history. Like that's really rare in this country. If you want to have a job where you play with cameras and adobe premier and get paid for it you basically have to be doing some sort of evil. So good for them for lucking out like this.

K
Keith Jackewicz · January 18, 2026

Im not sure if you guys want or need content related to the current nursing strike in NYC, but as a participant, I could give some perspective.

H
Hardcore Virgin · January 18, 2026

Don’t wait for them. Just produce it dog.

P
Patrick Tracy · January 17, 2026

Zio-hran Mussoldani

Y
You're Deleuzional if you think I'm going to pick up that Guitarri. Wonderwall. · February 2, 2026

Zogran Mossadni

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Jack · January 17, 2026

Everyone is complaining about policy this, statements that. What we should all be concerned about is our everlasting souls

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Hardcore Virgin · January 18, 2026

I see where you’re coming from.

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Savannakhet · January 17, 2026

Hell yeah, Micro Four Thirds camera users.

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Lola Flores · January 18, 2026

🤏

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infinitesunrise · January 17, 2026

Debbie was an acquaintance in college, really cool seeing old names pop up in successful places!

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Hardcore Virgin · January 17, 2026

When they reviewed the west wing, they mocked Sorks for holding the White House comms team in “disgustingly high regard”… I hope that they recorded this before Z took office… (Full disclosure. I have not listened nor will I…getting Virgil live from AOC’s post-election clubhouse flashbacks)

A
Arthur G. Pym · January 17, 2026

Fuck zogran

j
jer · January 17, 2026

These comments are wild. Its like the meme of the guy at a party saying "no one knows I listen to ween." And the others are like, "we all know you listen to ween." Soc dems/dem soc, socialists, communists in the comments are all cos playing politics and would rather eat shit ad nasuem by the trump admin or any dem admin than actually effect change. U all suck.

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B R · January 17, 2026

Its pretty much exclusively autistic MLs/ accelerationists who deluded themselves into thinking a left wing revolution is possible any time soon. You need to get the cool kids on the your side first and honey, you smell bad

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Vodka Grinch · January 17, 2026

I really appreciate this convo. Shoutout to all the campaign and media folks and Boringstein

I
Isaac Ziegler · January 17, 2026

SHOUTOUT TO THE PANASONIC GH5

C
Chris · January 17, 2026

I barely know anything about my own mayor much less this one but you all seem very heated

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Turdferg24 · January 17, 2026

Do you ask him how they used Palestinian suffering to win an election but throw them under the bus right away?

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SF · January 17, 2026

It’s because Zohran and his stans are deeply unserious LARPers

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Mungo Franczak · January 17, 2026

Personally, I hate Zohran cause he has a hot wife and I don’t

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SF · January 17, 2026

Lots of butthurt DSA Zohran stans in the replies seething because some people care more about Palestine than about free hamburger coupons for single mothers

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Chris · January 17, 2026

"Fuck those poors" is certainly an interesting opinion to share in here

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Uninformed Fuckwit · January 17, 2026

I can literally smell the basement dwelling, reddit trawling body odor emanating from this comment section. Mamdani has made inroads towards passing universal childcare. He has rejuvenated city efforts to protect tenants rights. He's been in there less than a month.Yes, he is capitulating to the establishment in some disappointing ways. But are you people arguing that this was all for nothing? That these improvements in material conditions were all in vain?

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SF · January 17, 2026

👆 Western leftist moment

A
Antipaganda · January 17, 2026

All you ppl who are bashing Zohran for his messaging on various topics.... Has he folded on any of the material issues he was voted in on? Has he actually endorsed Israel or denied the genocide? Has he had the chance to try to arrest Netanyahu? You fucks are getting twisted up by words. The campaign was about words. Government is about actions. And there's a lot of powerful people ranged against him; if he can bamboozle them like he did Trump, he might actually get something DONE. In this world, in America.

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SF · January 17, 2026

Grow up lol

s
swervegriffin · January 17, 2026

Ziohran

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Sex With Ted Cruz · January 17, 2026

Bro what in gods name has Zohran done to be called a zionist lmao

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Leif · January 17, 2026

This compelled me to dig back into the Matt Archives for a Marxism hit

S
Skitzaf Raynik · January 17, 2026

Gonna get one of those classic mom-in-a-heart tattoos but it’s “MAM” in either a Star of David or a swastika. Undecided atm.

L
Leyland · January 17, 2026

What’s all this lol shit lately? I can’t tell if I’m surrounded by really old people or literal babies. 👍

L
Leyland · January 17, 2026

rip bwf 😭😭😭

K
Kinetics Video · January 16, 2026

Well, we finally found something ppl hate more than movie episodes

B
BunnyQueenXCX · January 16, 2026

Comments time

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Vodka Grinch · January 16, 2026

Hot damn

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Stephen David Miller · January 16, 2026

Lav Diaz pull was 🔥. People can be as cynical as they want, but I’m still heartened by the Mamdani win and enjoyed this episode.

o
otso aunola · January 17, 2026

People are cynical because Zohran kneeled at the tomb of a guy who called palestinians subhumans, keeps on the police commissioner who repressed pro-palestinian protests, calls those same protestors anti-semetic, supports Ladner who while comptroller invested nyc money into elbit DURING the genocide. If you heartened by his victory you are either heartened by these things, or you refuse to live in reality. I dont know whats worse to be honest.

i
individual · January 16, 2026

Delete this

K
Kyle Smyth · January 16, 2026

'Zohran called me while I was on a treadmill!' Riveting stuff guys

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Trebor · January 16, 2026

“Workflow deliverables” gross

M
MCL · January 16, 2026

Deport Michael Rappaport

A
AstaBrum · January 16, 2026

Laundering

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Skylar W. · January 16, 2026

Prognozprodzi shoutout at the 1 hr 1 min mark

J
Joe Zyer · January 17, 2026

“At first, I thought he was just shoveling chili peppers, but when I looked closer—Whoa—it turned out to be a whole boatload of lobsters”

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Peanut Horse · January 16, 2026

Tell zohran to stop giving af about random antisemitic attacks that happen outside NY. It shows how much he bends over to be accepted by the dem party line and screams how phony he is to the avg New Yorker. He can do a lot of good work compared to what Cuomo would have done, but he needs to be antizionist. He is Obama-ing at a crazy rate, I get he’s only the mayor so he doesn’t have many groundbreaking rule changes he can implement like a governor could, but he can show some more solidarity.

k
k v · January 16, 2026

Not impressed with his pro-imperial Venezuela stance either.

R
Return of The Mac 2nite · January 16, 2026

Kick the ball, Charlie Brown 🤡

E
Erik Bourre · January 16, 2026

it really feels like AOC 2.0 doesnt it

M
MeekJaybird · January 16, 2026

the libs are back in power!!!

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Sai · January 16, 2026

Zohran's been folding on ethical issues faster than I would have guessed... Issues that can only hurt him in the electorate/ can't win him any allies. Makes me nervous about his steadfastness in a real economic fight. Fell for it again award?

Q
Quinngus · January 16, 2026

looks like its almost certainly a fell for it again award.

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Matthew Bouwense · January 16, 2026

Hi, A/V head here

F
Flynn · January 16, 2026

FUCK THIS HORSESHIT

B
Bobi Jon-son Kenobi · January 16, 2026

I want my I want my I want my Zogdani

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Tuomas Kaila · January 16, 2026

Once Matt got the stroke Chapo has gradually turned into Pod Save America. This is complete dog shit.

a
avery parkway · January 16, 2026

if you feel this way and you're still paying for it you're the loser

D
Drew McGill · January 16, 2026

That Lav Diaz pull was 🤌 cinephiles forever

k
kron · January 16, 2026

As far as I can tell Zohran is already implementing the beginning of “Abundance” with the SPEED and LIFT task forces. Notice how he didn’t base his campaign around that or try to explain any boring fire code or zoning bullshit?

K
Kainien Morel · January 16, 2026

(Though I don't expect he'll see this) a happy "Hello!" and big congratulations to Andrew Epstein, from Kainien Morel, your fellow classmate/cohort-colleague/teaching assistant/office neighbor from the University of Georgia History Department at LeConte "Don't drink the water, especially from the first floor fountains" Hall circa 2010 through 2012! It was great to hear about the (now successful) NYC Mayoral Campaign you were working on last year from Jacobin magazine, and even better to hear of your success! Congratulations again!

E
ERIC · January 16, 2026

I wanted to join dsa, but so many people were insufferable, unhappy, and impossibly to please like these comments. Yeah, he is gonna sell out on shit so he can get major agenda passed. He is gonna play politics. But maybe if we elect more zohrans this fucking game of power can stop and government can serve people not money. You are part of the problem!

S
SF · January 16, 2026

Actually Eric, you sound like you’d be a great fit for the DSA. (derogatory.)

o
otso aunola · January 16, 2026

"Principles" lol the guy is selling palestine out faster than spoiled fish. Hes AOC 2, and now you people have his media team on to make sure people become more invested in this fraud. This podcast is just literally a pro democrat media now, not that different from pod save america.

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The Nega Chin · January 16, 2026

You’re insane lol

C
Communist International Player’s Anthem · January 16, 2026

Mamdani the messaging goat during campaign mode, somehow fumbles it constantly after he’s actually in office… hmm

K
Kinetics Video · January 16, 2026

I think the easy way to square that is he was forced into good messaging. Once the pressure was off, same ol lib slop we've heard 1000X

A
Amsterdammit. · January 16, 2026

Andrew was my college housemate. What have I done with my life?

K
Kainien Morel · January 16, 2026

Assuming it was circa 2010 to 2012: Hello from the University of Georgia HistoryDepartment! We were part of the same cohort in the graduate program.

C
CS · January 16, 2026

When’s the last time we got bonus slop? (Serious question)

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Wawaweewa · January 17, 2026

Uhh 18 hours ago by my count

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SF · January 16, 2026

Zogran Mamdanjew

n
n · January 16, 2026

?

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Scam Rodgers · January 16, 2026

Can we all agree how insane it is that NYC has a Muslim mayor...

K
Kinetics Video · January 16, 2026

I was the victim of three fatal antisemitic attacks there and I'm not Jewish and was never anywhere near New York

D
DB · January 16, 2026

Bonus slop? Thanks guys!

N
N0tagayman · January 16, 2026

Please explain what happened with the subreddit. This will be the final death blow of Chapo’s relevancy and, while I’m unsure you care about it, it’s an ugly stain on your legacy.

C
Colemanonymous · January 16, 2026

Sir, the redditors would like to speak to the manager.

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Logan Ausherman · January 16, 2026

Do we really need to keep having on these rank opportunists?

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Lily Jones · January 16, 2026

Chapo occupied Government

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Noah · January 16, 2026

Excited to see their newest video about how antisemitism is the greatest threat NYC has ever faced

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Miles Taylor Winchester (GreatLakesFeatherCo) · January 17, 2026

?

b
bruce · January 16, 2026

i will never forget the AI generated racist cuomo ads. has there ever been a candidate for any public office…. ever(?) with such palpable contempt for the people he ostensibly wants to rule over?

n
notbrian · January 16, 2026

every time i read his name, i hear it in Cuomo’s voice “Mam dam NI”

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Cody Ross Rex · January 16, 2026

Dope

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Wawaweewa · January 16, 2026

My heart goes onnnnn ELVIRA

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Tea for the Tillerman · January 16, 2026

Mmm poppa mmm poppa mow mow, mmm poppa mmm poppa [lower] mow mow

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Jordan · January 16, 2026

Hmmmmmmm. Pass.

j
jer · January 16, 2026

Lol

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DoleWand · January 16, 2026

Hell yeah