2025 Annual Survey Results
Every year we ask our patrons and email subscribers to help direct the future of Charm by answering a few questions, and this year about 1,800 of you responded. Here are the results!
Because we've been doing this for the last 4 years, most of the answers were unsurprising and we haven't done a separate post with the results. All the important info is here! We've unlocked the results of the previous year's surveys, so you can snoop on the more general data to get a feel for some of the more number-heavy results:
There are a few things that stood out this year, and a few other things that I want to address.
PROJECTOR PATTERNS
I hear you! We've tracked this in every survey and this year just about 10% of you said you preferred this format. We're definitely paying attention! However, we just don't have the capacity or resources to do it right now. Instead, we're going to focus on finishing up expanding the remaining patterns in the archive into the 18-34 size range, and then we'll tackle creating projector files for new and archive patterns. Definitely not happening in 2026, but I'm thinking maybe by the end of 2027 we'll have a plan.
18-34 SIZE EXPANSIONS
We are working through the entire archive in order of demand, and real quick math says we have 19 of our 168 current patterns left to do. I know that Loretta, Hepburn, and the Princess Coat (with its 2 related expansions) will be released in 2026. That leaves us with 14. Which ones would you like to see after that?
CHANGES COMING IN 2026
We're going to test out selling some Patreon patterns from 2020 to the public as individual patterns people can buy without a subscription. (Patrons will still have access, of course.) As part of this test, we're maybe going to set up an Etsy shop to sell our patterns there. We're still working through the details, but we're excited about expanding our audience to people who don't yet know about Charm.
There's another book releasing this year (Gertie Sews Glam Knits comes out in May) and there are five new Charm Patterns in the works or being planned. We're excited about Season 2 of the Talk Gertie to Me podcast and have some big plans for new videos, but the rest of the year looks like Charm-as-usual.
TWO BIG (NON) SURPRISES
The world's on fire and we're all feeling it. I really wish I could say these were surprises, but there were two themes that ran through this year's survey that I want to talk about.
Financial uncertainty and worries
We always ask "Why aren't you a paid patron?" (more politely, of course!). We totally understand there's a lot of reasons someone might not be interested or able to join the membership, but this year there was a HUGE jump (HUGE!) in people saying they can't join or have had to leave because of "financial reasons." Worries about money ran through many other responses to other questions, too.
This is one reason we're going to try selling individual Patreon patterns, and it's also why we will not increase prices on patterns or the membership in 2026. And we're also not changing the terms of membership, so you can still join for one month, download everything, and then cancel. That's not a sustainable business model for us, of course, but as long as we can afford to handle it, we'll continue doing what we can to make sewing and creativity possible for you.
Social media/online burnout and digital ugh
Every year we ask, "Where do you enjoy spending your time online these days?" because we're snoopy and because it helps us with advertising and marketing. This year, the numbers across every single platform were down, and sometimes, surprisingly so. Facebook is 40% less popular this year, and Instagram and YouTube were both down by 25%. We even had almost 50 people write in to say they were basically totally offline or completely off social media (which is the first time we've seen that response, ever).
And, based on what you see when you turn on the news or go online, it totally makes sense. Of course, we're still going to make videos, post to Instagram, and all that. Charm is an online business after all. But we're also doubling down on the 2026 theme, diving deep into books, in-person museum exhibits, and first-person interviews for the Institute of Style. The entire team is feeling the pull for depth and connection, and we invite you to join us by taking your creativity to the offline world as much as you desire. We'll share with you what we're discovering as we attempt to live our lives more offline (through videos, Patreon, the Raptive Community app, etc. - and yes, the irony abounds!).
WTF IS "CASUAL"? 🤣
In response to my favorite question, "What's your fantasy pattern?" (see the entire list of responses here) and also, "What can Charm do better?" there was a notable request for Charm to do more day-wear, work-appropriate, casual, everyday items.
This absolutely confused me and the whole team - not because we're so glam and over-the-top in our daily lives (we're not!) - but because Charm DOES do a lot of patterns that can be work-appropriate or casual, depending on the fabric choice. We're really intentional about it.
Because we were so befuddled, we reached out to the community and asked for more clarity. And what we learned confused us even more. Here's what those of you who were asking for "casual" items really want (and maybe you can see why we're still confused!):
Easy to care for fabrics that can be washed in a machine and don't need to be ironed. But they absolutely must be natural fibers and not polyester.
Garments that allow for movement and/or body changes, like patterns made for knits, pants or skirts with elastic waistbands, and garments with a bit more ease. But breathable and loose woven garments only, nothing boxy or baggy, and nothing with too many complex details.
Items that can be worn in layers, particularly separates. But most people prefer a garment with sleeves (but not big sleeves!) instead of wearing a cardigan or other layering piece. So layer-able, but not layers?
Definitely things that can be worn without shapewear or structured foundation garments. (Well, we totally hear you there! This one makes sense.)
I think you can see that there are just so many conflicting ideas of what "casual" or even "comfortable" really means. It's a very personal thing.
But this is why we sew, right? To make a wardrobe that is unique to our lifestyle, personality, and preferences.
Every year, the survey comes in with extremely conflicting answers across the board. We're used to it, and we know we can't make everyone happy, even if we want to try!
So, Charm is going to keep on doing the Charm thing, which is creating a random assortment of vintage-inspired patterns with tutorials that make them easy to sew, for a wonderful bunch of patrons who constantly give us feedback (and who we do our best to listen to). We'll still do our ridiculously fun fantasy patterns, and we'll keep trying to make each pattern "casual-able" as much as we can. But the rest will be up to you.
Keep giving us feedback, keep making a wardrobe that is uniquely you, keep trying out different fabrics, keep reaching out when you need help, keep learning new sewing techniques, and keep being awesome to each other in our communities.
We love you and thanks to the survey results, we know you love us, too!
xoxo,
Gertie
Comments (104)
I just searched for this post again so I could comment—PLEASE release the Liz pattern in expanded sizes someday! It is my dream dress.
"18-34 SIZE EXPANSIONS - Which ones would you like to see after that?" Cinch-it Dress Hostess Lounge Set Liz Dress Lucille Trousers Peter Pan Bolero Swing Coat Esther Swimsuit But my all-time wish list for patterns in the expansion sizes would be from the books, but IDK if that is possible for you to make them available via Patreon. Front Zip Dress Patio Dress Swirl Dress Shift Dress Wrap Dress Gretchen and Team: I really appreciate you taking our requests into consideration, especially with the size expansions. I know it is a time-consuming, huge project undertaking, with not much ROI . But because of your willingness to provide a product that is sorely lacking in the plus-size pattern industry, it has fostered a sense of loyalty from those of us who are limited on vintage style in our sizes. This is why I continue my membership since from day one when you began Patreon. Again, thank you for all the hard work.
Lucille has already been updated!
If I wanted casual, I'd go to simplicity.
I second the whole “garments that allow for changing body”.. ‘cause 1 in 9 women worldwide have Endometriosis (just to mention one thing) which makes the body (often the stomach region) change up to several times a day. I personally struggle a lot when even measuring my waistline, cause it’s NOT the same measurement depending on the time of day or week and month… and it just sucks making a really awesome garment only to be able to wear it at a random narrow window. So I was defidently one of those who every year asks for options in the waist area… either it being elastics or buttons to change size option or or or or… so on! For example I made the picknick skirt a few years ago, and sometimes it hangs halfway around my hips - and at other times it’s tight as heck.. I’ve installed two buttons at the top of the waistband to try and accomodate for this. ….it’s just one of those real-life female issues many of us have. And I have no idea how you’d work with that, but I know many of us would be eternally greatfull for patterns that took this into account! But either way, you rock as per usual Team Charm! 💖
Thanks for the feedback!
Not slower, sloper… Stupid AutoCorrect, I hate it
As someone who struggles to picture things in my head, I think just sharing photos in more casual fabrics/styles would go a long way. A lot of us also don’t have access to fabric stores to see the difference in fabric types either, so that’d also be helpful for knowing what fabric to choose when ordering from Mood
so happy about the princess coat expension and love all of your ideas. I am working at getting mostly offline. I have gotten rid of Instagram, Facebook is next on the chopping block. But I will be keeping Youtube as i learn lots on there. I am in Australia where our Prime Minister has brought in new laws to take away free speech ... so its not safe to stay online.
I'm also in Australia and all they did was make it illegal to spew hatred that vilifies minorities.
I can't wait for the princess coat in larger sizes!! YAY
As a long time patreon member I feel like I'm getting more than I expected. Unique, vintage styles with amazing step by step videos and other insights. I haven't used every pattern but continue my membership so I can support Team Gertie and their inspiring creative energy.
FYI, the mystery box is a scam. Don't message them on discord
I think for me casual means something that I can wear in my daily life. I'm a mom who works from home and cares for both of my children, who are also always at home. I joke that I'm going to make the red Marilyn dress just to wash the dishes (lol), but for real, I think its about what is comfortable, what I can get dirty, something I'm not too precious about, that I can wear without makeup, and that I can also wear out and about running errands. So in a dream world, I would have a lovely soft 40s style blouse, with comfortable high waisted pants with a handknit cardigan that I can wear while washing the dishes and while on the floor with my kids and still look nice OR a lovely chore dress like the ladies might have wore in the 30s/40s that is easy to clean and comfortable. All that said, I love to see the glamorous stuff you make and share even though I'm more land girl than glam girl.
Here are my thoughts: I resonate with "more casual" in that I won't wear a petticoat or corset. And usually if a pattern calls for boning, it goes to the bottom of my list. I think it can also help to see the patterns styled/manipulated to be more casual. Sure, the Sabrina/Holly can help you look like Audrey Hepburn, but for a more day-to-day look, you can extend the bodice to make a beautiful boat neck top. Sure, you can make a bold statement with a directional print panel for the Scout Dress, but you can also use a white cotton fabric with delicate eyelet embroidery for a more running-errands-on-a-weekend look. So I think seeing these patterns in both very formal creations and more casual ways will help customers see the full potential of the pattern. I'll add another quick comment: I would love to see patterns that are a little less fitted. I have PCOS and my weight shifts up and down (mostly up) so styles where one garment can fit a range of sizes are always nice.
While I've been a follower for a long time, I'm a new Patreon subscriber. I decided I finally wanted to make time to sew for me. It's been on my list for a number of years, since I shifted my focus off my daughter's elaborate Pokémon costumes and birthday parties (mermaid tails, wizard capes, Pokémon hats). And while I've sewn some complicated things, including relying on my own creativity to figure out how to make a particular set of wings, tail, or headpiece, I have less confidence sewing something that fits my body well. That has led me to finally join the Patreon. I'm super excited, because I love vintage styles, and 15 years ago, I was able to buy a lot through Kate Spade, and occasionally J. Crew or Nanette Lepore. The brands have changed so much and my size has changed, so there aren't good options in style or sizing... can we get ready made clothes that have DD adjustment, please. So I'm finally going to make my own clothes. I didn't participate in the survey, but for me, casual just means machine washable, but hang dry is fine. I wear dresses and skirts casually all the time, but I know a lot of people don't. Especially where I live in California, casual often means athleisure, which is not my preference unless I'm on my way to or from working out. I really like an outfit. Casual might mean a cardigan set and jeans or a skirt, but it might also mean a cotton/linen dress, preferably fitted at the waist and an a-line or full skirt. Key features for casual are skirts/dresses at or below the knee and tops that don't show cleavage. Maybe the rule is that the garment doesn't require special undergarments. I agree that casual is a very personal descriptor. I love that Charm is focused on vintage styles, and I'm glad you're going to keep doing what you do best.
I genuinely think it's a mental block that people have about wearing fitted, figure hugging, architectural custom garments to do everyday errands in. Especially if they spent hours and a good chunk of change making them. I know I struggle finding a 'deserving' moment for my Lamour dress. I think you should stay in your glamorous niche and leave it to us to redefine what casual is. I do agree that showing the garments styled as casual, in neutral fabrics, can help nudge people into wearing them more often, but I'd actually hate to see 'casual' styles.
I agree with this but there's a caveat. You're 100% correct that we fall into the comfort zone of baggy/shapeless clothing because that's what's available now. Any time I wear anything that looks tailored, I get compliments. I think it's important to remember the menopausal and post-menopausal crowd though who might appreciate more baggy clothes. (Of course, those caftans will be perfect when I hit that season of life!)
Please offer stand alone patterns. I just have to limit my subscriptions to Patreon or other things due to limited funds. Just cannot have recurring charges for so many worthy creators.
I have purchased most of your books since the beginning of your blog. The book that best illustrates is the Vintage Casual book from 2014. I also have the original book that inspired you. Vogues New Book for Better Sewing. Really miss your blog and the patterns available from McCalls.
FYI, the mystery box thing is a scam. Don't message them on discord
I tend to be very specific about the styles I make for myself, and so sometimes a new Patreon pattern drops and I decide it’s not for me, but I still enjoy reading the blurbs in the instructions and seeing other Charm sewists’ creations. And sometimes I decide later that it is for me, but in a different fabric or context than the examples given in the test garments or instructions. And sometimes Charm/the Charm Patreon releases a pattern in a garment or style I have never previously wanted a pattern for, and immediately proved me wrong (this happened when I declared to my family that I didn’t want to sew trousers, which I had stopped wearing half a decade before, and that very next week the Elsa Culottes dropped and made me eat my words—I have since made 3 😂). All of this to say, I appreciate y’all and the community we’ve made here, and while it is almost certainly impossible to make a pattern that every single one of us will like and use, there is so much else that I value here and that makes the cost of Patreon worth it for me. Thanks for your dedication and hard work, Charm Team, and here’s to what will almost certainly be a great year of Charm! 💗💗
I cannot believe I missed the survey haha I just ask for a bathing suit every year anyway😂 I do love that you’re posting on tiktok that’s where I’m seeing the most. I’d love to see actual picture albums used on the fb page. Like every pattern gets an album so people can scroll through the pictures for certain patterns instead of searching one by one.
Not every pattern or every year is my personal vibe, but I ALWAYS learn a great new skill every month from watching the videos, and am a skilled and well rounded sewist now because of charm❤️ this is top quality content and every so often I have an idea and think “oh yeah! I have a pattern for that!”. I walked a coworker through Gertie’s clean zipper finish techniques today and they were blown away! Just a testament to everything I’ve learned along the way. Thanks for always being open to the community’s thoughts and keep being awesome team charm!
We all gave you a hard time with our answers, didn’t we? I think your doing great and I love your patterns.
After I read a lot of the "would like more casual/everyday/business casual" wear, I thought of a couple of things. First, I think many of the patterns can be worn as everyday wear, and aren't mentioned much, like the Honor Roll top, Extra Credit Wrap top, the Varsity sweatshirt, the Marlene blouse, the Ingrid skirt, the chess club trousers, the hostess set... I know Charm loves the vintage glam, but I think would actually be helpful is to see them styled in a more casual/modern way. Charm styles their creations in a very aspirational way, and it's not practical for a lot of us. But if we see something new, like for example, the Midge top styled with an Ingrid skirt could be super cute and fresh. Charm itself could release these ideas, or perhaps do a contest amongst Patreons? Maybe it'd be fun to do a little contest (announced well enough in advance) where members are able to vote. "Best modern look" "Best vintage inspired everyday" etc... I'm not sure how much admin time/other resources this would be, but I'd thought I'd throw the idea out there. Or you could feature a member every month with how they've styled some of their pieces.
Great idea! Maybe some patrons can’t envision themselves even in the more casual takes in the pattern photoshoots (which are supposed to be aspirational let’s be real!) and especially if not seeing patron makes on social media, might not see the flexibility of some of these pieces and how easily they can blend with modern pieces or be worn to work
Certainly when I say “casual” in regard to Charm I mean more authentic 50s daywear looks as opposed to the cocktail looks like the Liz dress or Lamour. Variations on the Peggy bodice/Patio dress/Scout dress. I’d be very disappointed if Charm shifted away from authentically vintage looks and to anything that was more modern looking, although there are vintage looks that aren’t fitted like the smock type tunic shirts.
I've expressed a desire for more casual stuff and maybe it'll resonate with others when I say that means things I can...idk, get dirty? Things I can kneel down in when I'm deep cleaning or would be comfortable gardening in. I have pittie and a bernadoodle/pointer/lab mix, so not small dogs, that I take to the dog park and hiking. The pit thinks she's a lap dog and the mix likes to put a paw (sometimes two!) on you just for the fun of it with no regard for how much dust or mud they've picked up on our adventures. I'll allow that I'm probably an outlier when it comes to ironing, though. I find it oddly satisfying, so I'll happily make things out of fabrics that need a little more effort to be "wearable."
I missed filling out the survey as well and I just had two suggestions- including a difficulty level on the Patreon patterns like there are on the Charm patterns. I can tell which are more advanced just by looking at them of course, but it still helps me mentally prepare before digging in. The second request was Charmifying the two dirndl inspired Butterick patterns (6233 and 6352) . I know many have been already, so I am hopeful for those two sooon??
Umm, the "casual" list sounds a lot like mid-century "play clothes". Sounds like Claire McCardle (sp?) Koret, California fashions... coordinated pieces that look neat but can move. Regrettably, we don't have those companies turning out permanent press cottons any more. Although, I also wonder if some what they're expressing is a desire to look nice but not stand out too much. Some of us live in cities where standing out too much doesn't feel as safe as it did, or feels ostentatious when others are having such a difficult time. I hope that last bit isn't too heavy handed. I am really enjoying this community and looking forward to projects to come.
Hello, new join here. Umm, the "casual
14. Which ones would you like to see after that? Note: I think everything you do is absolutely fabulous, I have the ability to adjust patterns if I want them to be without structure, I guess not everybody can do that when it comes to a pattern adjustments. Maybe a class on that would be helpful for some. pattern drafting, and pattern making is a time consuming patient, long on patient’s process not everybody is into it. I am into the Work absolutely. I love the work and I love absolutely everything you do. I can only afford one subscription, although there are many I deemed you the most worthy because I love what you do that much. I have every book almost every pattern. And I choose to be a top-tier subscriber because I am willing to give up what I have to give up for this content and it’s rewards. It means that very much to me. Patterns I’d like to see : So you mentioned the Loretta shorts awesome love that. I’d like to see the picnic top from 2020, I’ve had some difficulty. I’m not really sure why it seems so simple but for whatever reason, maybe I’m just not putting the time in that I need to I’m not sure, but it would be helpful to have That pattern. Just for fun: The hostess lounge set The swing coat The gardener top Saves me from having to do it. And I know, when you do it, it’s absolutely correct and I don’t have to make 12 mock ups. 🤣😂🤣
Have you made the two sloper patterns? I'm hoping with mine, I can adapt more Charm patterns. I fit in the lower block but I always have to make so many adjustments. I plan on subbing in the sloper into whatever Charm pattern I want to make. I'm hoping to concentrate on the creative details of the patterns, having the fit locked down.
When it comes to the casual I would like to see from Charm, its more things that would be appropriate for a business casual office environment, because thats what I am doing 90% of the time. So seperates is great, I would love some more blouses, maybe some Charm style dressy t-shirts or sweaters, more casual dresses like a 1940s shirtwaist... Stuff that is appropriate and I will be taken seriously in, but still has a bit of vintage flare. Along this same vein, for patterns I would like to see expanded is the cinch it dress, or maybe a new version as I often modify the majority of my charm patterns to have elastic in the back in some capacity to allow for more comfort and flexibility. The one I would really love an expansion for is the Loretta Shorts even though that has nothing to do with any of this other than I would love a couple pairs to garden in this summer. I am extremely excited about the expansion of the princess coat, if only to make the dressing gown version; thats my version of glamour.
Ammendment: I see Loretta is on the list, I got it confused with another pattern. Excellent, excited for that
What is casual clothing? One of the reasons we all think differently is that we live in different countries. I live in Norway, where in the summer it's 20c and in the winter it's -20c. My preferences for what is casual are shaped by my job, my culture and not least the weather. If I lived in Australia, I would have completely different needs.
Thanks for listening to us and thanks for all you do. Looking forward to whatever amazing project you surprise us with next! And you are the best sewing teacher ever!
Sorry for the delayed response. Am I too late to inquire about the piece of dress and box? How exciting!
One of the projector sewists here! 👋 So happy it’s on the list, thank you 🙏 🤩 So interesting all the casual comments… 🤔 Maybe it’s because the world in general is so boxy clothes/yoga pants and we stand out when we’re not? I wonder is that a confidence thing - perhaps exacerbated by the political climate? I can definitely relate to the weight fluctuations sentiment… I cut out a N&D trumpet skirt and a Lamour 3/4 circle skirt and then decided to sew up the knit tops I also cut out (#batchcuttingout) to give me a few weeks to drop some Xmas lbs before sewing them up! 🫣 😂
I don't want casual! I love that Charm allows me to be over the top. You only have one life, might as well live it fabulously!
YESSSSSS! I wholeheartedly agree❤️
I was against selling Patreon patterns as Charm stand-alones . But after listening to your podcast about how much time it takes to recoup cost for a Charm pattern and how the second block isn’t the financial win, yet you still feel the need, I support your decision. I knew there was a lot to making patterns, but listening to the how’s and financials and everything else it seems like it might be a good boost of awareness.
This is what Gunnar Deatherage does for all his patterns, they are first released on Patreon and what you as the subscriber are paying for and then they are released on his website to purchase by the general public. It makes sense from a business standpoint.
What I would like is the black and white convertible outfit that Lucy wore in the episode called E Viola! 1968 fashion show/dinner. Episode s1 e10 “Lucy’s working daughter .
Adding another comment that I wish I had put into the survey! Not sure how possible this is but I would love to see an index of fabrics and the Charm patterns that can be made in that fabric! The other day I was going to buy some floral stretch sateen and I wondered which Charm patterns I could make from it…I could go look at all the patterns and/or make my best guess, but an index or chart would be fab 😊✨
Oooh, that would be so helpful!
I haven’t read all the comments so apologies if this is a repeat! I love the annual survey result- always very interesting. Personally, I am happy that Charm is doing less knits these days. I feel like there is a huge stash of knit patterns already for Charm and it was starting to feel a little less Charm-y. The Society dress is a favorite though! So…knit, but elevated? 😊💕💖
Well...Casual...I am wondering if what is underneath this is that wearing Charm Pattern Clothing is Stylish. Which...in these days of loose, mostly shapeless, disposable and fast Clothing...Stands Out. Being Beautifully Dressed, with Hair n Makeup n Shoes n Handbag thoughtfully chosen....Is Very Noticeable. We Attract Attention. And many of us may feel Uncomfortable with that...rather than wanting to Dress Down as such. I am tall at 5 ft 9 in so I feel more conspicuous from this as well. But...So What Girls!!! Just Be Beautiful! Be Feminine!! Enjoy Slow Clothing n Slow Sewing ...as in taking time to be making n caring for n wearing our Clothing ...putting $ into quality Garments. I remember Gertie saying some time ago that she gets lots more attention when dressed as per Charm..n nearly none when she isnt...aka men opening doors n more respectful service etc. Which is really wrong... but...we could all enjoy more Courtesy and Respect. I am working on Walking Tall. Inspiring those around me to Dress as well. Does Wonders for my Inner Me. It is something I have to work on not being Not Too Keen Being Too Much Seen being an Introvert. But the more I do it the easier it is becoming. So .... My Response is...No Casual Designs...that can be bought in any big mass produced clothing stores. Keep The Style. These other Lovely Ladies have many other Pattern making companies to buy such patterns. Stay True! xo
I agree with a lot of the sentiments here— the desire for casual seems like a desire to be comfortable in special clothing… there’s only so much a sewing pattern company can do about that. Also, maybe we can help encourage each other to dress up a little more, or build in more occasions for stylish outfits? Or maybe help each other envision the patterns in everyday settings with example ideas and suggestions. The sewing pattern or garment may not be the entire goal. Gertie says Live the Fantasy— that does take some creativity and bravery!
Just to chime in on pretty much everyone else's comments on "casual," I do think this comes down to styling and fabric choices. Maybe it's worth a revisit of some archival patterns and showing us how to modify in ways to make them more casual? Or showcases on Patreon of makes from the community (I know this can be found by scrolling Discord and social medias, but sounds like a lot of folks are only engaging in Patreon, so might miss some of this). That would be some fun content I'm in for! Sometimes you just need the right visual to get the gears turning of how you can make something particular to your own style. All that said, y'all do the BEST job of listening to your community, creating a space for us all to give this feedback, connect with you, and connect with each other. As one of the many who have withdrawn from social media, I'm focusing my online social energy on the good vibes of Charm.
I actually didn't know there was a Discord so you're correct! And I agree, I didn't think we need more "casual" but we do need more examples of how the patterns can be used to be more casual.
I’ll just be vaguely brave/ probably awkward and admit that what’s going on out there in the world makes it really hard for me to get dressed. I use my clothes as an extension of my personality and even if you set aside how other people might respond, I’ve gone through so much in the last six years I’m not sure who I am right now. Casual, for me, is like a code for safe: something I like that doesn’t say too much while I figure stuff out. It feels like armor on the outside and fuzzy on the inside.
Thank you all for everything you do. I am one of those eagerly awaiting projector patterns. I am just happy they are in mind even if there isn't a set plan yet. I sew the 2-20 range but I get excited every time one of the older patterns gets expanded. I love knowing that more people are getting to enjoy the same styles we all love. I don't have any opinions on the "casual" debate beyond keep doing what you are doing. I wear scrubs to work every day so I enjoy the chance to dress a bit nicer outside of work. One of the things I love most about Charm is that it isn't simple, elastic, stretchy, easy patterns. I like the challenge of fitting and achieving a vintage silhouette.
I was probably the only person to ask for exceedingly more complex patterns with intense draping and pleating 🤣🤣 I don't want something I can just whip up in a day, I want to make a masterpiece that takes me 2 weeks or more to pull together that really holds my focus. I'm always chasing the technical challenge. There's not a lot out there for those seeking a challenge apart from draping and drafting your own patterns. But I'm just one weird voice craving a journey. ✨
I asked for similar so it’s not just you!!
Casual is personal. It is hard to translate in English what that will be for me. I am not a designer. Don't have it in me and therefor it scares me to go outside the box. I love all the patterns, i love all the drama and history of the patterns. But what i really want help with is to hack a lovely fabulous pattern into a form me more wearable item. For example, i want to straighten a blouse to one with no darts at the waist, shorten any skirt pattern into a mini skirt, use the amazing bodices into blouses/tops to add length (for example a peplum) and/or sleeves and collars, or place a buttonplacket at the front instead of a zipper at the back. I think that a lot of you think, all of that is easy to do it yourself, but i am a sewist who is afraid to do it and therefor not do it. Also the fabric is very extensieve in the country i come from. 15-22 euros a meter for a cotton fabric is normal (17-27 dollars) and in silk it will be 52-90 dollars per meter. So much trial and error will cost me a fortune. Even muslin fabric costs 8 dollars at least. Sometimes i use bedsheets for it because that could be less expensive when there is a sale. I really want to make all of the charm patterns in my own version and perhaps 1 or 2 in the fabulous/glamm version which are on the picture. Thanks for all the amazing work your team is doing Gertie. x
I really think that you should just carry on with what you are doing. Just because we aren't going on social platforms doesn't necessarily include Charm Patterns. I really love your videos and I have yet to have any problems making your clothes. As for fabric, this is a personal thing and, as you say, most of your patterns can be made more casual with the right choice of fabric. Plus you give so much opportunity to mix patterns. I am glad you are going to sell more charm patterns outside of Charm Patterns (Patreon) and the books sound great. Please don't stop the videos. To me they are vital to my, and I am sure many others, sewing journey. A Huge Thank You to you and your team.
I ask every year for just one picture of the garments to be shown seated. It's such a simple way to help ma,e Charm more inclusive for disabled sewers. Also as a bonus for those wanting casual its easier to judge how comfortable a garment might be. Sadly this still hasn't been implemented, disappointing from a brand which likes to think of itself as "inclusive"
Yes, a seated pic would help so much with fitting issues. If we know how it will look when seated, we won't freak out when it bunches up and we don't know if it should or not.
I feel very lucky and priviliged to be a part of this community and being safe. I've cut a lot of US big companies, but I will keep on supporting smaller indie US business who have human values. I see a lot backlash at the transpeople in the states, and I really happy, Charm also do activism by supporting and making trans people visable. On a sewing not, only shape wear I use, is a bra
I love being here! I enjoy whatever you present to me because it’s all so much fun. I’ve been sewing for about 6 years or so. I remember seeing Gertie’s videos about sewing napkins on YouTube for beginners, I did not even have a sewing machine yet! My husband bought me a sewing machine. He saw I kept thinking about getting one and he was like just get it! So… after a little while I joined Patreon and I also bought all of Gertie’s books. I would say I dress pretty casually for work because I do hair and I’m usually dealing with pretty messy stuff, but I am still required to look cute when I go to work. I do have patterns from other companies that are more casual, and I have made quite a few of them. I have made quite a few of the charm patterns. I feel like my charm patterns are special. I used one of them to make my wedding dress, so it is very special to me! The clothes that I make from the charm patterns I sometimes have a hard time wearing them to work because I do not want them to get destroyed. (I do a lot of color work. )There are garments I do not wear to work. I save them for a special occasions. I do have casual pieces from charm that I wear to work and I get compliments on them! If I know that I am going to wear them for an every day thing I will make them in a fabric that is more for every day life, as many of you have said. I am a very teeny tiny small business of one and I like to promote and support other small businesses I enjoy. The new theme for this year is great, I want to know the history. Thanks. ❤️ Happy New Year Charm and all the Patreon members!
I joined Patreon to have access to your content. I lurked for about a year before I decided to join. I joined because I knew I had a lot to learn from you about garment construction. I like your mission. I like your commitment to inclusive sizes. I especially like that your patterns take cup sizes into consideration. Thank you for being here. I hope you come through the economic part of this journey. You are a valuable community and I want you to thrive.
I think the answer to wovens that stretch is shirred panels and elastic back waistbands in dresses maybe? Also most of these patterns can be made casual. Also shout-out to the American Beauty Dress! I made it as a pinafore and wore it to work yesterday, got compliments all day. And Im already planning a 60's mini-dress version with bell sleeves. And a summer maxi dress with the gathered back. It's such a versatile pattern. And it fits so well.
Am not wanting Charm to be any less fabulous-focused, and am particularly thrilled with the nod to Ann Lowe and looking forward to everything else forecasted. And I didn’t take the survey (wasn’t a patron yet) but I chuckled and was also stunned by the “casual” inquiry as I’ve been quietly yearning for the same for the past couple years now and decided on a New Year’s resolution to gather ideas for a capsule wardrobe. To that end, I recently bought and am reading “Real Clothes, Real Lives” (by Kiki Smith) with plans to review my copies of “Gertie Sews Vintage Casual,” “Gertie Sews Jiffy,” and my collection of vintage Simplicity patterns afterwards. I have fond memories of elderly women from my childhood who wore neat housedresses as they did traditional “women’s work” (at home and for wages) and ran errands around town. It was the mid-late 80s/early 90s in a rural setting. My mom was much younger/modern but also seemed to have a curated wardrobe for running errands, shopping and was neatly dressed, made up, and could answer the door to anyone who dropped by after about 7:30 am when she was a housewife (much like my grandma). None were glam—just neat and cute in practical, comfy, casual clothes. Am kind of wanting to create a capsule wardrobe inspired by those women and their daily “uniforms” that doesn’t look costume-y. I think I want to experience what it may have been like to wear those types of garments (almost ubiquitous in times past; decidedly obsolete now). Part of me also wants to honor the memory and importance of women in my family and communities who took pride and joy in caring for their loved ones, friends, and neighbors.
I think a lot of people gave good insight on the casual issue, but one thought I had is many people may not intuitively know how to slightly modify patterns to suit their unique needs. Almost anything can be casual depending on what you do with it. I also suspect maybe some people love the vintage look, but want to feel like they are in modern 2026 clothes, which is not the style of the patterns. I find all the knit options very easy to wear in daily life, but they do not wear like yoga pants and tanks.
Firstly I absolutely loved this post - it’s all heart just like Gertie and co It also made me laugh! We’re here to confuse you dear @Gertie And I’m never casual!! But work appropriate - yes pls where I would benefit would be perhaps explicit guidance on how you might dress a pattern up or down - perhaps a couple of beginner friendly but still smart jackets Having said that, I’ve used the Anni, Ingrid, Maria, study hall, and my absolute favourite - the Camille for work. So I do think it’s more pointers than fundamentally changing the style of pattern Please don’t change! We Gertians must set a standard !
Casual I think of is like 1930-50s women’s factory work, yard work, more on the basic side, something that Ethel would wear not Lucy. lol. More middle class. And while yes a lot of patterns can be made using different fabric like the Barbie top. Many aren’t creative or maybe don’t have the know how. I think like bomb girls wardrobe, very 1940s world war make do and mend era.
I wonder if the confusion about casual is just due to fabric choices? Most of your examples are fairly glam, or styled fantastically making them look more glam than casual even if it’s just a Barbie tee. I wonder if having patreons/ users post photos and comments on the pattern page on the website would make it easier to find casual versions instead of searching through FB and discord.
This is what I was thinking. Maybe *show* more casual fabrics and not just tell us it can be done.
I believe I may have used the 'c' word in my response. I meant things that don't have closures and can be adjusted for changing bodies. Pandemic + menopause has my body in unfamiliar size/shape right now and has yet to stabilize. I have been geared towards making things that are going to last during this time of fluctuation -- wrap dresses, dresses that are meant to be loose and/or cinched in with ties, etc.
Same!! What I would really really love is options that aren't so much 'elastic-waist' or 'knit' as she mentioned, but more in the realm of cool vintage tricks we might have a hard time learning otherwise -- like that thing where you can hide like 2" of elastic in each side of a waistband, but it still looks like a tailored waistband; or that video someone posted on the FB maybe a month ago, with the vintage pants that have that weird sideways zipper to adjust the waist.
As to the expansions; so glad the Princess coat and related are in the pipeline as that would be SO hard to spitball. The hardest one left is Liz, so please save us the agony. Gardner and Peter Pan would be great for easier projects.
I kinda think casual is ridiculous 🤣 because I pay the highest tier. I could find casual from any other type of pattern or u know...leggings. which I have no desire to sew. I want to see a fantasy wardrobe. Take me back in time. Tell me the story. Screw casual. Lol
Go glam!! The only thing is standard patterns don’t do the cup sizes and not many of us are advanced enough for FBA (guilty on both counts!)
I think the casual confusion may come from how absolutely gorgeous Gertie and all the other models look in the photo shoots. Beautiful and glamorous, but feels more put together than I can muster some days. Logically, I know I can make patterns more casual, but they get stuck in my head as these amazing detailed Looks. That said, seeing people's makes on discord or wherever helps me visualize the pattern in a more laid back look. And btw, looking up Charm makes is one of the few reasons I venture onto social media!
Tbh I always end up making the patterns in more casual fabrics, because I know that I'm hard on my clothes and need to be able to put them through the washing machine (if it's a hand wash garment, that means it's a no wash garment 😅) A large part of how I do that is making sure I prewash everything using my normal washer settings
The results are so interesting, thanks for sharing. It’s interesting to see other people are stepping away from social a bit.
That part kinda made me glad that I'm not alone in feeling like doing the same.
I’d still like to see some maternity options or expansions. Also some mama-daughter sets as well as some daddy-son sets.
Having waistband options would be great. A lot of the waistbands, at least on the patterns I've sewn, have a straight waistband. I would love a curved waistband option.
100% agree! I know I could draft my own, but that cues up the whiny “but-I-don’t-wanna!” Inner toddler.
I’m confused—-is there a link to see survey results from 2025? Not seeing it! (I am recovering from flu so brain is mush)
There's no separate post for 2025. All of the important stuff is in this one!
Adult emo casual who said that ahahha
I also voted for casual! I am going through a fashion identity crisis lately due to some weight fluctuations and I’ve almost completely lost my love for full skirts. I feel like my 2026 vibe is going to be more Laura Petrie-esque fashion. I also know that it’s not the pattern that makes a garment casual, it’s the fabric, but I have a really hard time visualizing what a pattern will look like made up in a cotton, for example. I really appreciate that you’ve been making a point to include an “everyday” version of your pattern releases!
This sounds exactly like my frustration 🤷🏼♀️🤪
I am newer so didnt take the survey. I have to echo that petite options would be awesome. At least markings so I know where bust point, waist, hips, are all supposed to hit on the body. One more thing, I think when ppl say more casual, they’re really just asking how they can make these dresses fit into a more casual lifestyle. Which I’m guessing has mostly to do with fabric choice. I’ve always loved the 50’s look. Ever since I was a little girl. But I don’t like to stand out or draw attention in anyway. So I too would like to learn how to be true to this love without sticking out :) Gertie! I have a question. Have you ever answered questions about what kind of shapewear you and your team personally like? I’m looking for everyday shapewear and maybe one for more compression for fancy dresses.
Thank you for echoing the petite options! 🖤
I'm so glad you are all pros at wading through everyone's requests 😬 I have a little addition to my survey that I JUST thought of. It might be fun to have the Dressed: The History of Fashion Podcast hosts (April Calahan and Cassidy Zachary) on the Talk Gertie to Me Podcast, and perhaps have a pattern collab with one or both of them?? 👀
I wasn't crazy about last year's theme, and since finances are a concern, I didn't want to spend my resources for a year on something I wasn't thrilled about. But the two years before???? I was crazy for those patterns! I rejoined for this year because I'm excited about historical yet modernized looks (which is why I fell in love with Gertie's patterns in the first place!!) And the first dress has me mind blown! My daughter's name is Rosalie and I knew immediately I had to make her something (or many somethings) with those roses on it!!
This was me too. There is probably nothing from '25 that I will make, I love golden era movies, but patterns didn't do it for me (or the shows I costume). Yet I used lots from '24 and modded some with other Charm patterns. I used 7 Charm patterns on just one show (Clue)! I was too busy/too hopeful to cancel my subscription last year, but the financial crunch is coming for me too, so I may finally do so, with a goal to come back. But also because I have a backlog of patterns I want to make up, before adding more patterns. Audrey Cigarette pants here I come!
Keep doing what you're doing! I would love to have the Swing Coat and the Peter Pan Bolero in the 18-34 size range 😍 I personally appreciate you working through the patterns as quickly as you are! I'm about to attempt my first Lamour and I'm so excited ❤️
Seconding the swing coat!
Lmao that was confusing. I want it purple but not that purple.. maybe more of a green... but kind of peach
I forgot to take the poll when it came out. My only request would have been for more quick, easy makes. More Jiffy style garments.
My cat bodice apron request did not make the list of fantasy patterns😭
It did! I saw it on the list. The word "cat" jumped out at me, lol. I would totally make that!
this was so well written. love you, charm. 💖
Did anyone else mention a desire for petite sizing options? I am curious if I am the only one who did, lol.
I actually didn’t but this does make sense (I’m 5ft) I would at least appreciate more landmarks on the pattern such as bust point, waist point or hip point so I can make better adjustment decisions
Keep do’in your thing Baby!!! You are the Best!!😉
Thankyou for being so great at what you do! It sounds amazing to focus on completing the expanded patterns then move onto including projector patterns. Much love 🥰 (one of the 10% of pattern projector Gertie sewists) xx
All good to know!