March 22, 2026

Bonus! What to do when people aren't sure how they feel "about that same-sex marriage thing"

The year is 2008, and you are in charge of a campaign to convince California voters that gay marriage is good, actually. The problem is that it's 2008, and California voters aren't sure how they feel about this whole same sex marriage thing. So what do you do?I've been unearthing a lot of old interviews and ads and news coverage that show how the gays used video to win people over to marriage equality ... and how they utterly failed.

Backup link to the video: https://youtu.be/5U7AU8Kg5Ow

Comments (14)

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Paul Anderson · March 26, 2026

To be fair, in 2024 every kind of celebrity and public figure (including Arnold Schwarzenegger) did spots BEGGING people to not re-elect Trump and the voters cared not a whit.

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claire bee · March 25, 2026

By the way, since you're planning to come over to this side of the pond fairly soon, here are a couple of things that you might find interesting/useful to check out while you're around (I assume Pilou's story must be recorded in some archive somewhere, or else where are they getting all the pictures from?) https://www.youtube.com/watch?v=kJUnjWBa78Q and https://www.youtube.com/watch?v=CYbwlWcAXTc

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Ash · March 23, 2026

Awwwwww rat 🐀

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Jim · March 23, 2026

Thanks for that look back, and thanks for working on the campaign. Yeah, it was a big blow to find that California stepped forward to help elect a black President, but stepped backward in terms of our rights! My husband and I married in that window period before Prop 8 passed. It was an uncertain hodge podge of navigating what rights we had, and where, in the years that followed. Prior to our marriage, we had become Domestic Partners in the State, and were advised never to dissolve that partnership because of the uncertainty. At one point, we even had to refile our IRS tax returns for the previous three years because of the rights gained by the Windsor decision in 2013. As a retired senior, I am very fortunate to have supplemental health insurance from my husbands work with L.A. County. And, for a few years prior to retiring, I had primary health insurance through his work. But, we have been together since 1978, and if we had been legally married, or if the County had accepted our Domestic Partnership at that time, I would have had been covered for years, like any other spouse, instead of paying out of pocket. Even car insurance is less expensive for married couples! And now, some of these A-Hole Repubs want to take marriage rights away and do what they did to abortion rights!

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Jim · March 23, 2026

BTW, I want to credit former State Politician, Sheila Kuehl, for helping to get L.A. County workers Domestic Partner rights recognized for health insurance! It sured helped me! I don't know if Matt has ever done a piece on her, but she is a very interesting person. She was an actress who played the character, Zelda Gilroy, on the Dobie Gillis show in the early 60's. When I was a freshman at UCLA in the early 70's, she was the Student Body President and I believe she was out then. I think she went to Harvard Law School. Thank You Shiela!

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Delenn Irving · March 23, 2026

You're definitely doing a lot of work and uneathing a ton from that era. Certainly dusting off a lot of memories for me from my very early 20s, I'll tell you. haha. Also, that "roommate" was adorable! Do you still keep fun pets like that one? I used to have a bearded dragon that I called Nozdormu, or Noz for short. He was adorable too, and I used to let him walk around on my arms and shoulders like that.

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Matt Baume · March 23, 2026

Aw bearded dragons are so handsome. No pets for us right now -- our place is too small and chaotic, which would be heavenly for a rat but a nightmare to rat-proof. Hopefully we'll be able to make some pet-friendly space in the future.

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Zardogs! Zardogs! · March 23, 2026

When I was going to Hawaii with my boyfriend, I went to the gayest swimwear shop in the Castro and bought shorts of a similar cut that was in a fabric that looked very non-bathing suit to get that exact look.

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KaBoom BOX · March 23, 2026

Yes, in the time “The Talented Mr. Ridley” was set, it was common for swimwear to be made from wool. Pre-polyester spandex it was the standard.

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Marsia Powers · March 22, 2026

My mom born 1930 was one of those who needed to be brought into the fold with a different reason. While she was very liberal in so much she didn't understand why "homosexuals" wanted to get married since "they don't need to be married to have sex" (she was pissed I followed her sister's premarital sex advice instead which was to try on the shoes before I bought them). I simply asked her, "Whether married or not homosexuals will have children, and by choice not accidentally, so wouldn't it be better the children don't have the label bastard on them?" She stopped talking, paused in thought, and in under a minute said "I guess you're right." And that's how I got a 78 year old woman to vote against Prop 8.

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David J · March 22, 2026

How did Obama winning led to the Prop 8 passing?

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Matt Baume · March 23, 2026

It's indirect. The no-on-8 campaign had a letter of endorsement from Obama, but they decided not to use it, which was a bonkers decision. And then the yes-on-8 campaign took advantage of that by implying that he supported THEM.

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Steve McLean · March 22, 2026

When it comes to any kind of polling, the language of the question itself can influence the answer. I understand that "marriage equality" consistently polls better than "same sex marriage" or "gay marriage".

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Johnny Townsend · March 22, 2026

If we're embarrassed to promote the thing we believe in, how can we convince anyone that what we believe in isn't bad? Whether that's equality, universal healthcare, tuition-free college, subsidized childcare, universal basic income, or anything else?