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May 10, 2026

WHY SO MUCH K/J-POP AND VTUBER CONTENT LATELY?

Hi Everyone,

Ahhh! We are growing so much! Welcome to all of our new community members šŸ¤!

Got a great question this week — "Tim, why so much K/J-Pop and VTuber content? What about all the other amazing artists?" Great question!

IT COMES DOWN TO PLAYS PER POST.

When I drop a Patreon post, I watch how many of you press play. Right now the K-Pop, J-pop and VTuber communities press play roughly double the amount others do.

HERE'S WHY I'M EXCITED ABOUT THIS CONVERSATION:

I'm cutting back on teaching even more this year, which means I have MORE time for content — and what I want most is a beautifully diverse channel where lots of fandoms are thriving side by side.

HERE'S HOW TO GET YOUR MUSIC MORE ON MY RADAR

— any community here can do exactly what the K/J-Pop Vtuber communites are doing.

1. PRESS PLAY. Plays/post is the ground truth.

2. RALLY AROUND ANCHOR REQUESTS ON THE MONTHLY SONG REQUEST POST. A bunch of fans hearting 2-3 songs hard beats scattered hearts on 30 different songs.

3. SHOW UP ON DISCORD. Active chat lanes = visible community. I'm watching the chats!

4. BRING YOUR FANDOM NETWORK IN. Share YouTube videos in your outside fandom spaces.

5. ENGAGE WITH YOUTUBE — like, comment, share. Tells the algorithm to bring more of your people over here.

6. SHOW UP ON LAUNCH DAY. First 48 hours of a new video determine whether that lane becomes recurring.

7. THINK IN BUNDLES. "DISCOVERING THAI ROCK" is a stronger pitch than one song from one artist.

I'm EXCITED to do more content for our emerging communities like Musical Theatre, Metal/Rock, Classical, Indian Artists, Chinese Artists and MORE! If you are excited about this also, be sure to keep an eye out for those posts on the schedule and in the chats.

MORE COMING THAN WHAT'S ON THE SCHEDULE!

I am doing MORE content than is on the schedule for May! Here's the May Schedule and the BETA of the Heart Count Tracker, which my team is actively working on updating. Also, I'm interviewing video editors to help cut up some of our live-streams and long content for Youtube.

I really believe in community. I will continue to build this safe place for communities of music lovers from all over the world to come together to celebrate their favorite artists with me. I'm so grateful that we have so much amazing community happening already, and I'm excited to partner up with you all to make it even better, and more diverse into the future!

Thank you! šŸ™

Tim

Comments (19)

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Bennett Ā· May 13, 2026

It's tough to diversify content when a huge portion of your patrons are completely disinterested in anything that isn't THEIR content. People showing up for livestreams to just mute it until their song/artist comes on isn't in the spirit of what your goals are with this channel. Not sure what the solution is there, other than just hoping we get more people also interested in diversifying their music knowledge.

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Kiss Ā· May 11, 2026

I allready suggested this before but it might be fun to do a bit of a Wildcard pic once or twice per month, where you just go completly random and spin a wheel or something to pick a suggestion by random. That would give all the 1 or 2 heart suggestions a shot to be picked and I imagine it would be really fun

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Tim Welch Vocal Studio Ā· May 12, 2026

I love that!

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Rinnzu Rosendale Ā· May 11, 2026

While I totally understand gauging what the people already on the Patreon like, I feel like that could limit bringing in new people. People here for a one certain thing you are already doing will always push that one specific genre. Trying new stuff that might not have as many fans already here could bring those fans here. Its a good metric, I just hope it isn't your only metric cause that could cause you only reacting to the same things.

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Bossjoe Ā· May 11, 2026

I really enjoy all of your content and learning about new things and new artists. Especially enjoy the conversations about how it makes us feel what we feel. I'm here for the content you provide, not necessarily specific content but I also realize I'm probably in the minority on this. I would just like to explain for the others. Vtubers are incredibly talented and we are very grateful for Tim checking them out and showcasing their talents for people. Vtubers are often just shrugged off as some weird fetish thing on the internet and I personally have found a LOT of music industry people on YT believe that all Vtubers are synthetic voiced characters like Hatsune Miku. These are very real people with very real voices and talents. For this reason we do get a little excited and go overboard when we do find someone willing to give us the time. Sorry if you believe we are going a little hard. It's just we've spent the last 6 years being shunned into a corner. I hope some of the fans of indie artists may understand our feelings on this and relate. That said, please check out 1 or 2 of Tim's videos, you may also be impressed by Vtubers.

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NPC#7 Ā· May 11, 2026

I personally welcome the increased focus content because I’m definitely biased and want to see more of it. That said, I also understand the concern some people have, mainly that channels can slowly turn into popularity contests rather than genuine musical exploration. There’s a pretty big reaction channel run by musicians that comes to mind. Over time, they gradually shifted toward reacting almost exclusively to whatever is getting views/trending. I always thought that was a shame because in the past, they openly talked about how certain music was more stimulating, technically advanced, or creatively interesting, and how much they would love to discover more of it. But eventually, that side of the channel disappeared because it simply wasn’t as popular, it wasn't something niche either. At a certain point, it became hard for me to believe their reactions/praise were genuine. When every popular commercial release gets equally high praise, especially from artists or industries that can feel very factory-produced, the reviews start to lose meaning. It’s kind of like a food reviewer saying every restaurant they visit is amazing. If everything is exceptional, then the praise stops carrying weight. That’s why I think your channel still feels different. I know the focus is on breaking down vocal techniques, understanding artistic choices, and helping people appreciate the craft behind performances rather than just reacting for entertainment. And while I do think there are different ā€œlevelsā€ to music in terms of creativity, technicality, or emotional depth, I really appreciate that you explain why certain things stand out. Your rants and discussions about the music industry are honestly some of my favourite parts because they help people like me, who aren’t formally trained musicians, better understand why some music resonates more deeply than others and why I enjoy listening to them. Most importantly, huge props to you for staying open-minded. You and the community have introduced me to artists I never would’ve discovered on my own. I hope the channel keeps growing while still staying genuine, because that authenticity along with your passion and experience is what makes it special in the first place.

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blkrose_22 Ā· May 11, 2026

Great breakdown. I definitely feel the same way. Being in the K Pop community, especially as a BTS fan, I’ve seen it happen to way too many channels. They see what’s popular and the entire channel morphs into catering to that one group specifically. Of course I like it when there’s a video for one of my favorites, but I like seeing variety even more and as a viewer experience content fatigue when it’s the same thing over and over again.

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Derwent Ā· May 10, 2026

I feel like if a diverse community is something you want, then it needs to be curated and grown carefully. If left to grow wild according to popularity, then of course those more vocal communities will outcompete and the other communities will fade away. It's a bit of a chicken/egg situation - of course you'd like to see more engagement on other content, but if the people who enjoy that content feel under represented, they're less likely to want to engage. What came first - the fan base or the content?

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Tim Welch Vocal Studio Ā· May 10, 2026

I totally hear that, it’s not just a popularity thing though for sure. I’m constantly experimenting with content for different types of communities, some deepen, others bounce. It is a very complex thing though for sure. My goal is to balance giving content to the people who are showing up the most, but also continuing to expand and constantly try new types of music and new artists. It’s the balance of both of those things.

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Ashley Ā· May 10, 2026

Hey Tim, I honestly think you are doing great trying to balance between all the communities. You will never make everyone happy but I can tell you are trying your best.

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Sharon Ā· May 10, 2026

I've been insanely busy the last couple of months with end of school year activities and events (orchestra concert for two of my kids, archery practices and tournaments, dance recital for me and all 3 kids, etc etc etc) so I haven't had the chance to watch ANY of your videos! But after this week orchestra and dance are DONE DONE DONE, and we're down to the last 19 days of school! So I finally have time to catch up and I'm excited for this backlogged treasure trove to explore for the rest of the month and over the summer!

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Andrew Ā· May 10, 2026

I don’t always click on every single one of your videos, but I normally try and catch part of your videos because I enjoy how much you break down everything and always talk about why you like something from everything and why it’s good in its own way.

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Kathy Ā· May 10, 2026

I know not everybody in this community loves Stray Kids and Stay, but we are super happy and greatfull that you still seem to have so much fun disovering more of them and for the content we getšŸ«¶šŸ»šŸ˜Š

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Lisa Ā· May 10, 2026

Yess 100% second this. I love the Stray Kids reactions!!!

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Ozzy Ā· May 10, 2026

While I do enjoy seeing you discover and dissect a lot of Vtubers and/or K-pop artists, what I like most about you is your openness and love for all things music, as well as your appreciation of weird/unique styles. Personally, I would love to see you do deep-dives into other genres and various artists that deserve just as much attention, who are just as talented, but are less known. Diving into modern classical artists like for example, Fazıl Say, or unique big bands such as Meute who cover famous electronic music hits, but in a big band form. Music is a massively broad subject, where countless people enjoy different varieties and genres. Let's all discover and learn more about them.

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cashette Ā· May 10, 2026

This!!

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Amanda Grace Ā· May 10, 2026

I get this, I really do. I wish you’d make some time for Ren’s masterpieces from this past year though. Didn’t your channel start with his work?

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cashette Ā· May 10, 2026

IIRC the epic the musical community gave him a huge push last year. That’s when i found him.

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cashette Ā· May 10, 2026

Thanks for taking the time to write this, Tim. Looking forward to what’s ahead.