February 17, 2020

J. Allen Brack's Unrepentant Bullshit (The Jimquisition)

Blizzard Entertainment President J. Allen Brack is a man who knows he doesn't have to apologize, and that's why he's never done it. 

Sure, you may feel like you've heard him apologize, and he may even say sorry. He doesn't actually apologize though, and after several issues with Blizzard and its behavior, the hallmarks of the Brack Apology - the Brackology - have become clear. 

His routine is transparent, but it never needs to be anything else, because he knows full well he doesn't have to apologize. Not for Blitzchung, not for Warcraft 3: Reforged, not even for how Blizzard damaged the careers of an entire league of pro Heroes of the Storm players. 

The Brackology is never sorry, but it is always insulting. 

J. Allen Brack's Unrepentant Bullshit (The Jimquisition) (YouTube)

Comments (7)

J
Jaina Overkamp · February 20, 2020

Brack used to be such a cool guy. Saw him on BlizzCons years ago. He was really just ''one of the guys'' passionately working on his hobby. Now he's just an Activision sock puppet. He's one of the last OGs left. Everyone else jumped ship or were pushed off the plank.

L
Lazarus Games · February 19, 2020

If you like beer visit Monk's Cafe

A
Alex · February 18, 2020

Warcraft 3, yet another game I refuse to buy. I'm so glad that Brack seems to double down when he should (or even while) be apologizing; like he usually does. (slow clap)

K
Kraken · February 17, 2020

The fact that the Forbes headline reads: "Warcraft Reforged's Worst Ever User Rating Shows the Problem With User Reviews" kind of makes me want to collectively slap Forbes upside the head. Yes, Forbes... It's the user reviews that are the problem that requires redress. Must think of the poor, innocent publishers.

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Alyena · February 18, 2020

I completely agree with you, but you have to keep in mind who Forbes's target audience is.

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Trevor Bond · February 17, 2020

This is why I'm glad I got out of buying mainstream games forever ago.

M
Markus Kitsinger (SwooshyCueb) · February 17, 2020

As someone who was born in Mississippi and lived there for 23-ish years, I'm glad you got out.