Put it all together: build a strategy that fits your funnel
Look at how far you've come!
You shaped a discovery approach around the fans you want to reach. You designed a purposeful free-member experience for consideration. You figured out what might help interested fans feel ready for conversion. And you learned how to use Patreon Insights to see what's actually happening and experiment from there.
All of that together? That's your conversion strategy.
Seriously. You’ve already built it.
The strategy is intentionally planning how each of those layers works together toward your goal.
Turn your strategy into a plan
Now that you can see how all the parts of your funnel work together, it’s time to turn that strategy into a strategic plan. Ooh, fancy.
Really, that just means getting the strategy out of your head and written down somewhere you can see it, remember it, and actually put it into action.
As you plan, keep your whole funnel in view. You may be focusing more attention on one layer right now, but discovery, consideration, and conversion can all play a part in helping you get where you want to go.
So grab a blank page, your notes app, or the Patreon Conversion Strategy Workbook and work through a few questions:
Where am I focusing?
What part of my funnel deserves the most attention right now?
What would I like to change?
What would I love to see happening differently a few months from now?
How can my funnel help?
What role will discovery, consideration, and conversion each play?
What do I already have to work with?
What releases, projects, events, recurring posts, or seasonal moments are already coming up?
When will I check back in?
When will I return to Insights to see what I’m learning?
Pay extra attention to the work you already create. Your strategy can fit into the rhythm you already have.
Got a release coming up? There’s something to build around. A livestream your community already loves? Put it on the plan. A seasonal project you do every year? Yep, that counts too.
Then look across your funnel. Could that one release give you something to share for discovery, something for free members to experience during consideration, and a natural reason to talk about paid membership for conversion?
Oh hey, look at that! Your strategic plan is starting to fill itself in.
Jordan Sorcery brings work from across his videos, podcasts, articles, and other projects together in a recurring newsletter. Alongside updates, he includes free work to explore and community polls where fans can weigh in. Look across that one newsletter and you can see several parts of his funnel working together, all built around work and projects he already has going.
Musician Georgy of Musician Paradise takes a similar connected approach with his work. For one MIDI and chord preset pack, he shared 30% of his best work for free while paid members got the complete pack. One project gives new fans something useful to discover, gives interested fans more of his work to experience, and makes it easy to see what paid membership adds.
Put your plan into action
You’ve got a plan! Now let’s make sure it doesn’t sit in a workbook collecting digital dust.
Bring your strategic plan into whatever calendar or planning system you already use. Give each part of your plan a place on your calendar: when you’ll create it, when you’ll share it, and any important moments you want to build around.
Then zoom out and look at the next few weeks or months together. Does the timing make sense? Can you realistically keep up with what you planned? Are there places where one project or moment can do more than one thing for your funnel?
Make any adjustments you need, then... do it!
Your strategic plan helps you decide what you want to do. Your calendar helps you actually plan and publish your work.
The Witch In The Moon builds recurring series directly into her calendar, including daily projects like 30 Days of Cosy Winter Magic. Instead of coming up with every post independently, one larger idea gives her something to build around day after day.
Seasonal moments can give your plan a natural anchor, too. Alexandra Brinck shared beginner-friendly knitting work around the end of December, followed by a popular knit-repair tutorial. During the month surrounding that work, 61% of her 129 new paid members came from her existing free membership.
Wrekonize puts that planning into practice with a monthly calendar that lays out upcoming music, livestreams, samples, and other experiences across his Patreon. Instead of keeping all of those plans in his head, he’s mapped them out in one place so he can see how the month fits together and his fans can see what they have to look forward to.
You have a strategy and you’re ready to use it
Remember when we started this collection asking, “How do I turn more fans into paying members?” You've come a long way since then. Now you have a conversion strategy. You have an actionable plan. And you're ready to use it.
That question may have felt big and fuzzy when you started. Hopefully it feels a lot more achievable now. You know the pieces of your funnel and how to make intentional choices that guide fans through it.
So put your conversion strategy into action. Give it time and learn as you go. Keep experimenting, keep adjusting, and trust what you learn along the way. And remember, you’ve got a whole community of creators here to learn from, plus plenty more ideas and support waiting for you on Patreon for Creators.
You know how to take it from here.
🧭 Your next steps
In the Patreon Conversion Strategy Workbook, check out the Build your Patreon strategy activity to pull your decisions across discovery, consideration, and conversion into one plan
Add the releases, projects, recurring experiences, events, or seasonal moments you already have coming up and look for ways they can support your strategy.
Bring those decisions into whatever calendar or planning system you already use and make sure the timing feels realistic.
Add your next Insights check-in so you remember to come back, see what you're learning, and adjust from there.
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