Re:Animated's tips for growth & conversion
Sherman of Re:Animated (anime reaction videos) shares two strategies he uses to grow and convert his free membership.
1. Don't sleep on your free membership
"If you neglect the free tier, you're not going to be able to grow and cultivate your viewership," Sherman says. He gifts memberships to a handful of free members each month, giving them a taste of the exclusive work available to paid members.
2. Turn past posts into fan-voted freebies
Sherman regularly re-releases popular paid posts to his free members by using polls to build excitement. He鈥檒l preview four videos and let free members vote on which one they want to see in full, then unlocks the top-voted video for the week or month.
To involve his entire community, he even runs occasional weighted polls that give paying members extra voting power.
"Polls are a great way just to get people engaged, get people active, and to possibly get people to upgrade as well," Sherman says.
馃帴 Animation by Bryson McBee
Comments (5)
Welcome a me new member
Thank you! My new subs seem to have plateaued this year, but thanks to your advice here, I just got 8 new members - 11 free and 5 paid.
I love the way Sherman has named the tiers, that is very creative!
these are all really great ideas, especially promoting the newly free posts on YouTube community! (It's really awesome that YouTube community post links are clickable too!) Activity and freebies really are key! I wonder if he'd recommend doing giveaways to celebrate the launch of a Patreon, to get those first few paid supporters in the door? Or is it better to give away freebies first then drive a hard bargain on the paid content..?
Hey! I think doing a giveaway as a launch promotion and to get people started is an excellent idea. I unfortunately haven't had the opportunity to test that myself as my page was already established when this program was started. People love free things, and if they have an opportunity to join your community for free, they definitely will, and if they enjoy the content (I'm sure they will) then they will be more likely to convert/upgrade because of what they had the opportunity to see from the gifted tier. Hope that helps!