Assassin’s Creed Shadows Highlights the Franchise’s Lack of Identity

Did AC ever possess a defined identity? At its core you run, jump or climb all over and stab people in the face for... reasons. Rinse and repeat. You can probably boil down a lot of games to that premise. But I feel like a lukwarm simmer would be enough in AC´s case. I stopped after AC Brotherhood and never went back. The whole frqanchise feels so mind-numbingly interchangable by now.